Head of Digital Marketing

DescriptionTripleTen is an award-winning online school among technology bootcamps. Our mission is to help people change their lives and succeed in technology. We offer flexibility in studies, career mentoring, resume and portfolio preparation, and we guarantee employment after the course. Our employability rate among graduates is 87% across our Web Development, Quality Assurance (QA), Data Analytics, and Data Science programs.TripleTen LATAM is among the Top 3 EdTech companies in LATAM and are on track to become the regional leader. We’re recognized as absolute leaders in paid advertising performance within the EdTech space in LATAM.Now we’re looking for a Head of Performance Marketing who will help us maintain sustainable growth while reducing CAC — by strengthening our performance marketing and influencer channels, and launching new acquisition streams such as SEO and Partnerships. What you will doDrive strategy and optimization for paid advertising channels (Facebook, Google, TikTok, YouTube)Scale influencer marketing operations and creator partnerships systematicallyLaunch and grow SEO and Partnership Marketing as new acquisition channelsEstablish advanced attribution models and performance measurement frameworksOptimize marketing spend allocation across channels using data-driven decision makingManage and develop specialists across User Acquisition, Influencer Marketing, SEO, Analytics, and Partnership DevelopmentBuild operational excellence through systematic planning, execution tracking, and team retrospectivesCollaborate with Head of Content Marketing on integrated campaigns and content-performance synergies RequirementsDeep expertise in paid advertising across major platforms (Meta, Google, TikTok, YouTube) with a proven ROI optimization track recordExperience launching and scaling new performance marketing channels — including SEO, Partnerships, and Influencer MarketingStrong analytical background with practical experience in multi-touch attribution, incrementality testing, and advanced performance measurementTeam leadership experience — developing marketing specialists and driving measurable performance improvementsProduct-minded approach to marketing with a focus on user journey optimization and lifecycle metricsExperience working across international markets, ideally including LATAMBonus points for:EdTech or online education marketing experience with understanding of long conversion cycles What we can offer youOpportunity to lead and shape the entire digital marketing strategy for one of LATAM’s top EdTech companiesHigh autonomy and ownership — full decision-making power over channel strategy, team structure, and budget allocationFully remote collaborationData-driven culture with transparent metrics, experimentation mindset, and quick feedback loopsRoom to launch new channels and creative growth experiments with measurable business impactCompetitive compensation packageStock options available for outstanding candidatesMission-driven company changing thousands of people lives and careers every year!