Growth Marketing Specialist - Content

Location: Remote (US or Canada)Department: Growth MarketingReports to: Content Marketing ManagerAbout MoeGo MoeGo is an all-in-one software platform built for pet care businesses from mobile grooming to grooming salons, boarding, and daycare. We help businesses thrive with powerful tools, an exceptional customer experience, and a modern approach to workflow and operations.As MoeGo continues to grow, we are investing in building a content-driven acquisition engine to help more pet care businesses discover, understand, and adopt MoeGo.About the RoleThis role is not a traditional content production role.We are looking for a growth-oriented marketer who can use content as a tool to drive acquisition, pipeline, and SQL generation.You will work closely with the Content Marketing Manager to design and execute content-driven growth experiments across SEO, education, case studies, and product-led content.Your goal is not just to produce content, but to identify opportunities, test channels, and turn content into measurable business outcomes.Key Responsibilities:Content-Led Growth Experiments (40%): Design and execute experiments that use content to drive SQL and pipeline growth.Examples include:SEO-driven acquisition contentMid-funnel educational content that drives demo requestsCase studies and proof-based conversion contentProduct education content that reduces buyer frictionYou will:Identify opportunities where content can unlock acquisitionPropose and test growth hypothesesMeasure outcomes and iterate quicklyContent System Execution (35%): Execute and scale content across multiple formats and channels.Examples include:Blogs, pillar pages, and educational contentCase studies and customer storiesWebinar repurposing and educational seriesEmail and lifecycle contentYou will:Turn insights into publish-ready contentRepurpose long-form content into multi-channel assetsWork with templates, frameworks, and AI tools to accelerate outputMarketing Data & Funnel Insight (25%): Track how content impacts the marketing funnel.Examples include:Traffic → lead → SQL conversionContent engagementSEO performanceAttribution insightsYou will:Monitor performance dashboardsIdentify what content drives real pipeline impactRecommend improvements based on dataBonusYou have basic proficiency in SQL and have pulled data from a warehouse before.AI tools for content workflowsPLG or SMB SaaS marketingWhat Success Looks Like (First 90 Days)Launch several content-driven acquisition experimentsIdentify at least one scalable content channelImprove how content contributes to SQL generationHelp build a repeatable content → pipeline systemWho You AreYou are a growth-minded executor who enjoys experimenting and figuring out what works.You likely have experience in:Growth marketing or demand generationContent marketing in a SaaS environmentSEO and content-driven acquisitionMarketing analytics and funnel thinkingYou are comfortable:Connecting content to business outcomesTesting ideas quicklyLearning new industries fastWorking in fast-moving startup environmentsMoeGo offers a competitive compensation package (base salary, performance bonus, and benefits). This includes flexible benefit plans to employees and their family members at no cost to the employees and 401(k) matching. MoeGo is committed to creating a diverse and inclusive work environment, and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.