Growth Marketing Specialist

Where respected professionals do their best work - from home.Job Summary:The Growth Marketing Specialist drives revenue growth by generating qualified leads and supporting broader marketing initiatives. This role splits focus equally between prospecting activities and marketing execution to build pipeline and strengthen Alpine's market presence.Job Description:Essential Functions/Responsibilities Lead Generation Responsible for identifying and qualifying prospective clients through targeted outreach, distinguishing between marketing-qualified and sales-ready opportunities Responsible for building rapport with prospects by educating them on solutions, addressing questions and objections, and guiding them through early-stage buying conversations Collaborate with internal teams to develop and execute outreach campaigns based on strategic analysis of target industries, companies, and buyer personas Accountable for maintaining accurate prospect records and pipeline activity in CRM (NetSuite/HubSpot) to ensure visibility and data integrity Accountable for consistently meeting or exceeding quarterly and annual lead generation targets through disciplined activity management and persistent follow-through Responsible for tracking, analyzing, and reporting on lead generation performance metrics, providing insights and recommendations to optimize campaign effectiveness and improve conversion rates Marketing Support Responsible for executing integrated marketing campaigns and initiatives that enhance brand visibility, support sales enablement, and drive engagement across digital channels and content platforms  Accountable for planning and managing internal and external events including webinars, trade shows, client gatherings, and employee engagement activities that strengthen relationships and generate business opportunities  Collaborate with cross-functional teams to develop marketing materials, analyze campaign performance, and optimize strategies based on market trends and stakeholder feedback  Competencies Excellent communication skills (written and verbal) with internal and external stakeholders Proficiency with CRM platforms and marketing automation tools with strong analytical and data management capabilities  Excellent critical, strategic, analytical thinking, and problem resolution skills   Excellent relationship-building and sales skills   Resilience and adaptability to navigate rejection, shifting priorities, and evolving market conditions while maintaining focus on goals Excellent time management and organizational skills with attention to detail and the ability to prioritize and meet deadlines   Ability to lead, manage, and work effectively in a virtual environment   Ability to work well in and across diverse and multi-disciplinary teams  Travel Up to 30%  Required Education and Experience Bachelor's degree in Marketing, Business Administration, Communications, or related field, or equivalent experience 3-5 years of experience in lead generation, business development, or B2B marketing  Demonstrated experience executing outbound prospecting campaigns and managing marketing initiatives  Proven track record of meeting or exceeding lead generation or sales targets  Experience with CRM systems and marketing automation platforms  Preferred Education and Experience Experience in the education technology, IT certification, or SaaS industry  Familiarity with HubSpot, NetSuite, or similar CRM/marketing automation tools  Event planning and coordination experience  Account-based marketing (ABM) or demand generation experience  Experience working in a fully remote environment Worker Type:RegularNumber of Openings Available:1If this sounds like your kind of workplace, we'd love to hear from you!