Growth Marketing Specialist

Mid-Level position focused on execution across campaigns and operations, with the ability to support various growth and pipeline initiatives.About the roleWe’re looking for a mid-level marketing professional to own and execute campaigns and marketing operations, while contributing to growth and pipeline performance. Reporting to the Director of Marketing, this role sits at the intersection of campaign execution, systems, and performance, helping bring marketing initiatives to life while improving how we scale and operate.You’ll play a key role in driving awareness, supporting pipeline development, and building the infrastructure that enables consistent, high-quality execution across the marketing function.What you'll doCampaign Execution & PerformanceOwn and execute campaigns across email, webinars, landing pages, and socialSupport integrated campaigns that drive awareness, engagement, and pipelineManage timelines and ensure campaigns launch on time and perform effectivelyMarketing Operations & SystemsOwn HubSpot workflows, automation, and lifecycle managementMaintain CRM integrity and optimize lead flow and handoffsBuild and manage tracking, attribution, and reporting to measure performanceContent & Channel ExecutionPublish and manage blogs, landing pages, and marketing assetsSupport social execution and content distributionCollaborate on content development to support campaigns and pipelineEvents & WebinarsOwn webinar execution end-to-end (setup, promotion, follow-up)Support event and conference execution as part of broader campaignsWhat you'll bringQualifications & Experience3–5 years of experience in marketing, growth, or marketing operations Strong experience with HubSpot (or similar CRM/automation platform)Proven ability to manage and execute campaigns independentlyHighly organized, detail-oriented, and comfortable owning multiple initiativesData-informed mindset with a focus on outcomes, not just activityProactive, adaptable, resourceful, and comfortable operating in a fast-paced environmentTools & SystemsHubSpot (CRM, workflows, reporting)CMS (WordPress / Webflow)Webinar platforms (Zoom, Teams)LinkedIn / Google Ads (working knowledge)Chat GPT / Claude / GeminiWhat Success Looks LikeCampaigns are executed consistently, on time, and with high qualityIncreased marketing output and improved campaign performanceStronger marketing infrastructure and operational efficiencyClear visibility into campaign impact on engagement and pipelineHow This Role ContributesThis role directly supports key company priorities, including:Driving growth and pipeline through consistent campaign executionImproving conversion and performance through better systems and trackingBuilding a scalable marketing engine through strong operations and processesWhy Join UsYou will have an exceptional impact and shape the company's future, rather than just being a small cog in the wheel at a bigger company.Be part of a growing, passionate team dedicated to working on exciting projects that leverage artificial intelligence and computer visionMeaningful opportunities for professional growth and development Work in a flexible, fully remote environment. We offer unlimited Paid Time-Off and a generous Work-from-Anywhere Policy. Group Insurance coverage that includes Health, Dental, Life Insurance, AD&D, & Employee Assistance ProgramRRSP, Health Spending & Wellness Spending Accounts, Maternity Top-Up Program and Professional Development budget.Contribute to our mission-driven company that values integrity, creativity, and excellenceCandidates must be legally authorized to work in Canada. Compensation is determined by factors such as market salary data within Canada, technical skills, experience and internal pay equity.Integrity Advocate is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace and welcome applications from all qualified individuals, regardless of race, gender, age, religion, disability, sexual orientation, or any other legally protected status. Reasonable accommodations are available upon request for candidates taking part in all aspects of the recruitment process.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes or assessing applications. These tools support our team and do not replace human judgment. All hiring decisions are made by people.