Growth Marketing Manager, Subscription & Packaged Offers

About us Engenious University helps experienced QA engineers move into AI-era roles such as AI Testing Engineer, AI Quality Engineer, and AI-native automation specialist. We do it through live cohorts, mentorship, internships, and hands-on training. Our learners are global, with strong demand in India, LATAM, and other emerging markets. The role You'll own the growth of our subscription product, end to end. That means the number that matters: subscribers, recurring revenue, and the unit economics behind them (CAC, LTV, margin, churn). The offer is still evolving. Today it's mostly self-serve, and we're now testing tiered packages that add live mentorship. If you like shaping the offer while you grow it, you'll enjoy this. Paid media is the main engine. Contractors run Meta and Google day to day. You set the strategy, offers, creative direction, and budget, and you hold them to results. We're a lean team, so you'll use AI (Claude, Gemini, automation tools) to produce creative, pages, and campaigns at real volume. What you'll own Paid acquisition strategy across Meta and Google/YouTube: audiences, geos, budget, and testing Packaging and pricing: designing and testing tiers, including mentorship bundles High-volume ad creative, mostly AI-produced and driven by performance data The funnel from ad to first payment: landing pages, pricing, and checkout, plus sales-call handoff for higher tiers Trial-to-paid, activation, and retention through HubSpot lifecycle campaigns Reporting on funnel, cohort, and channel economics using PostHog, HubSpot, and ad platforms Repeatable systems and automations so growth doesn't depend on you being online What you bring 3+ years in performance or growth marketing, with direct ownership of spend and results Hands-on Meta and Google/YouTube experience, including managing agencies or contractors Experience growing a subscription, SaaS, or membership product. You think in MRR, CAC, LTV, and churn. Real numbers from improving a self-serve funnel, and experience testing pricing or packaging Strong conversion copywriting and creative judgment HubSpot or a similar CRM/automation tool, and comfort reading funnel and cohort data Daily, practical use of AI tools, including building automations or prompt libraries, and producing ad-ready AI images and video Nice to have Marketing to developers, QA, or other technical audiences EdTech or cohort-based program experience Hybrid funnels (ad → sales call) or capacity-limited offers like coaching Marketing to India or LATAM, including geo-pricing and localization Short-form video, community channels, or referral/affiliate programs No-code page building (Webflow, Framer, HubSpot CMS)