Growth Marketing Manager (Remote)

About MyWellbeingYou are unique. Your therapist should be, too.MyWellbeing is on a mission to make high-quality mental health care more personalized, accessible, and human-centered. Through thoughtful therapist matching, we help people find care that truly fits - while supporting clinicians in building meaningful, sustainable practices.Since launching, MyWellbeing has supported more than 250,000 people in their search for care and built a community of 2,000+ mental health providers across the country. Our mental health education and resources reach over 45 million people each month, helping normalize therapy and expand access to care.Our team is fully remote, with teammates across the U.S. and internationally, united by a shared belief that clinician wellbeing and client care go hand in hand.We’re now hiring a Growth Marketing Manager - a brand-new role created to build the engine that brings people who need mental health care to the providers who can help them. The OpportunityMyWellbeing is hiring a Growth Marketing Manager to own and scale the marketing systems that drive client acquisition, engagement, and retention. This is a high-impact, high-ownership role - you’ll set strategy, manage budget allocation, and build the measurement infrastructure to know what’s actually working.You’ll work directly with the founding team, combining rigorous data thinking with creative instincts to grow a brand that genuinely changes lives. This is not a role for someone who wants to run campaigns handed to them. You’ll build the playbook and execute on it.Our most successful Growth Marketing Manager will be someone who:Thinks in systems - you build growth infrastructure, not one-off campaignsIs deeply fluent in measurement and attribution, and knows the difference between correlation and causation in marketing dataHas a strong point of view on AI and actively uses it to accelerate output, quality, and experimentationCan move across paid, organic, content, and lifecycleIs energized by a mission that matters: more people accessing mental health care that fitsThrives in a startup environment - high agency, low ego, comfortable making decisions with imperfect informationHas experience marketing a product that requires education before purchaseResponsibilitiesAcquisition Strategy & Paid GrowthSet acquisition strategy and budget allocation across paid and organic channels with genuine rigor - from content and community to paid infrastructure, with the measurement to know what’s actually driving revenueOwn performance marketing across paid search, social, and emerging channels - with strong command of bidding, targeting, creative testing, and unit economicsIdentify new growth surfaces before the business needs them and build the case to go after themConversion, Retention & LifecycleOversee CRO, landing page strategy, email capture, and referral programs as compounding growth levers, not afterthoughtsBuild the retention and lifecycle programs that turn first-time clients into long-term subscribers — using segmentation, behavioral triggers, and channel mix that reflects how our users actually engageOwn email and SMS as retention channels: flows, broadcasts, A/B tests, and the reporting to improve themExperimentation & AICreate the experimentation cadence that lets the team move fast and make good decisions, with AI embedded throughout — from creative generation to test analysis to reportingMaintain a proactive pulse on new AI opportunities to advance and automate marketing outputs, volume, and qualityBring genuine fluency in AI tools and workflows: you use them daily, not aspirationallyAnalytics & ReportingOwn the growth reporting stack — dashboards, channel-level attribution, funnel analytics, and the weekly/monthly operating cadence that keeps the business orientedBuild systems that make good decisions easier: define KPIs, track them rigorously, and create feedback loops between data and creativePartner with clinical and operations teams to understand the full client journey, not just the top of funnelWhat Success Looks LikeFirst 90 DaysOwn paid channels end-to-end and begin experiments to optimize performance Lifecycle and retention programs live with measurable impact on engagement and rebookingManage reporting dashboards and contribute thoughtfully to strategic leadership discussionsStand up a basic experimentation cadence and reporting dashboardAudit existing channels, creative, and attribution infrastructure; surface the top 3–5 growth opportunitiesSix MonthsCAC and ROAS trending in the right direction across primary acquisition channelsAttribution and incrementality infrastructure in place — you know what’s working and whyYear OneYou’re the authoritative voice on growth strategy inside MyWellbeingSustainable, compounding systems running across acquisition, conversion, and retentionA clear point of view on which channels and programs to scale next — and the data to back itPreparing to expand the growth department and making a case for which teammates and whyQualifications3+ years in growth or digital marketing, with at least 2 years focused on customer acquisition and 1+ years overseeing data and reportingYou’ve built the engine, not just run it – you can point to growth infrastructure you stood up and the results it producedGenuine fluency in measurement: you understand the difference between correlation and causation in marketing data, and you build systems accordinglyStrong point of view on AI and how it applies to growth workflows – from creative testing to experimentation infrastructure to reporting – and a track record of actually using itExperience marketing a product that requires education before purchaseHigh agency, low ego – you move fast, decide with imperfect information, and own outcomes fullyComfortable holding strategic and executional responsibilities in parallelExperience with tools across the modern growth stack: paid platforms (Meta, Google), analytics (GA4, Mixpanel, or equivalent), email/lifecycle (Klaviyo, Braze, Brevo, or equivalent), and attribution Compensation & BenefitsThis role is offered with two compensation structures. Both carry the same scope of responsibilities - please let us know which works best for you.Option 1: Predictable Salaried RoleBase salary: $85,000 / year + full benefits6-month review: path to $100,000 if qualitative and quantitative goals are being achievedOption 2: Performance-Based Higher Earning PotentialBase: $75,000 + performance bonus tied to acquisition and revenue growth targetsTarget total: $95,000–$115,000 / year depending on resultsBenefits (both structures)Health, dental, and vision insuranceHealth FSA and Dependent FSA401K RetirementCompetitive PTOWarm, inclusive team cultureOpportunities for internal career advancement as we continue to grow Wellbee LoveAt MyWellbeing, we call ourselves Wellbees – clinicians and teammates working together to build wellbeing in ourselves and in the communities we serve. Our team consistently shares that the supportive culture and strong sense of purpose are among the most meaningful aspects of working here.Opportunities for connection include:Quarterly team forums and weekly office hours with leadershipProfessional development and skill-building investmentsVirtual and in-person community events“My favorite part about working here is the incredible team we have and the constant support we receive.”“Such an amazing genuine group of people. I never have to feel scared or hesitant to reach out for support. It’s a truly supportive environment!”How to ApplyIf this opportunity resonates with you, we would love to connect. Click below to apply.Together, we can help more people access care that truly fits – by reaching them before they even know we exist.