Growth Marketing Manager (Influencer & Creator)

TryHackMe is the fastest-growing online cyber security training platform. Our mission is to make learning and teaching cyber security easier by providing gamified security exercises and challenges. Having only been around for a handful of years, we’ve grown to more than 5 million community members and our growth isn’t slowing down! The RoleWe’re looking for a Growth Marketing Manager (Influencer & Creator) to build and scale TryHackMe’s influencer and creator-led growth engine.At TryHackMe, trust and credibility matter. Our most effective growth comes from educators, practitioners, creators, and builders who genuinely use and believe in our platform. In this role, you’ll own the strategy and execution of influencer, creator, and affiliate-style programs that drive awareness, user acquisition, and long-term adoption.You’ll work closely with Brand, Content, Community, and Product Marketing to turn creators into authentic advocates — and advocacy into measurable growth.Reporting to the Head of Marketing.What You Will DoInfluencer & Creator StrategyOwn TryHackMe’s influencer and creator growth strategy, with a focus on:Cybersecurity educators and trainersPractitioners and professionalsTechnical creators on YouTube, Twitch, LinkedIn, X, Reddit, and blogsIdentify, recruit, and onboard creators aligned with TryHackMe’s mission, values, and audienceDefine creator tiers, engagement models, incentives, and lifecycle programsCampaigns, Partnerships & ExecutionPlan and execute influencer-led campaigns across:Educational contentTutorials, walkthroughs, and challengesLive streams, AMAs, and community activationsManage end-to-end creator partnerships:Outreach, negotiation, contracts, and ongoing relationshipsCollaborate with Community and Customer Marketing to integrate creators into:Events, hackathons, CTFs, and community programsEnsure creator content is authentic, technically credible, and on-brandMeasurement, Attribution & Growth ImpactDefine success metrics for influencer and creator programs, including:Traffic, sign-ups, activation, and paid conversionContent performance and engagementCost efficiency and ROIOwn tracking, attribution, and reporting for creator-driven growthRun experiments across creators, formats, and platforms to identify scalable growth leversCross-Functional CollaborationPartner with Brand and Content teams to align creator narratives with campaigns and launchesCollaborate with Community to turn creators into long-term advocates and leadersShare insights on audience behavior, content performance, and channel opportunities across the orgWhat You Will BringEssential4–7+ years experience in growth marketing, influencer marketing, or partnerships, ideally in SaaS, tech, or educationProven experience building and scaling creator or influencer programs with measurable growth impactStrong understanding of creator platforms (YouTube, Twitch, LinkedIn, X, Reddit, etc.)Data-driven mindset with experience tracking attribution, conversion, and ROIExcellent relationship management and negotiation skillsStrong judgment around brand safety, authenticity, and long-term creator valueDesirableExperience in cybersecurity, developer tools, or technical educationFamiliarity with affiliate, referral, or ambassador-style growth programsExperience working with community-driven or PLG productsStartup or scale-up experience with comfort owning strategy end-to-endCreative, experimental mindset with a bias toward rapid iterationWhy Join TryHackMeBuild a creator-led growth engine rooted in trust and educationWork with some of the most respected voices in cybersecurity and tech learningOwn a high-impact channel with clear growth and revenue influenceCollaborate with brand, community, and product teams in a mission-driven companyBenefits & Perks Salary – We hire across 34+ countries. Compensation is based on location, seniority, interview performance, and market benchmarks. 100% Remote – Work from anywhere with at least 6 hours’ overlap with UK time. Flexi Time – Choose your own hours with a minimum 4-hour overlap with the UK working day (8am–6pm). Tools – A dedicated work laptop + accessories you need. Swag Pack – Start your TryHackMe journey with branded swag. Personal Development – £2,500 annual training budget for certifications and more.⛱ Company Retreat – Annual retreat, fully paid for by TryHackMe. Lunch on Us – We’ll cover your lunch order during recurring company virtual lunches. Health Insurance – Provided if public healthcare isn’t available in your country. Enhanced Maternity & Paternity – Above statutory requirements. 401k / Pension – Easy retirement saving with company contributions.Please note: At this time, we are unable to provide visa sponsorship.Hiring ProcessApplication reviewScreening interview (30m)Scenario-based interview (60m)Co-founder interview (30m)