Growth Marketing Manager

Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.The Impact You Will MakeThe Growth Marketing Manager leads the planning, execution, and optimization of paid media campaigns across a portfolio of university partners. This role is responsible for driving performance across channels while building strong relationships with internal stakeholders and cross-functional teams. The Growth Marketing Manager brings independent judgment to campaign strategy, budget oversight, and analysis, and plays an active role in improving processes and supporting the onboarding of new partners and programs.How You Will Bring Our Mission to LifeWhat You Will DoCampaign Management & PerformanceOwn paid media strategy and execution, ensuring campaigns are paced, optimized, and aligned to performance goalsAssist in monitoring media spend and lead pacing with a high degree of accuracy and accountabilityAnalyze campaign performance across channels and translate findings into clear, actionable insights and recommendationsProactively identify platform expansion opportunities, tactical tests, and industry trends to drive continuous improvement in media strategyCollaborate with third party vendors on campaign launch strategy and opportunitiesPartner Onboarding & Program SupportSupport the onboarding of new university partners and programs, contributing to initial campaign and landing page setup, creative development, account structure, and strategic recommendationsQA, monitor and optimize performance for new program campaigns at partner schools, ensuring early-stage campaigns ramp efficiently and hit established benchmarksHelp establish KPIs and performance benchmarks for new programs, and ensure a smooth transition to steady-state managementCollaborate with cross-functional teams — including project management, creative, integrated marketing, and marketing operationsProcess & Cross-Functional CommunicationPartner with cross-functional team members to develop and maintain standard operating procedures (SOPs) that improve consistency and efficiency across the teamIdentify opportunities to streamline workflows and contribute to scalable processes that support team growthServe as a primary media contact in new partner and new program launch projectsDeliver clear performance updates that tell the story behind the dataAct as a subject matter expert for paid media best practices across search, social, and display channelsWhat Success Looks LikeMedia campaigns are paced accurately, hit performance benchmarks, and scale efficientlyNew partner and program launches run smoothly and accurately, ramping efficiently and transitioning to steady-state management on schedulePartners and cross-functional teams view Growth Marketing as a proactive, trusted strategic partnerCross-functional projects — with product, creative, marketing operations, and project management — run on time, on scope, with clear ownership throughoutSOPs and team processes are well-documented and continuously refined, reducing rework and improving consistencyHow Impact Will be MeasuredCampaign performance against partner-specific KPI benchmarks (e.g., CPL, conversion rate, ROAS)On-time delivery and time-to-steady-state for new partner and program launchesInternal stakeholder feedback on communication clarity and responsivenessConsistency and completeness of documented processes and best practicesEfficiency gains in launch execution timelines as processes and tools matureWhat You’ll Bring to the TeamExperience That Matters MostMinimum of 5 years of paid media or digital marketing experienceBachelor's degree in Marketing, Communications, or a related fieldProficiency in Microsoft Office Suite, with advanced skills in Microsoft Excel or Google SheetsHands-on experience managing campaigns in Google Ads, Facebook/Meta Ads Manager, Microsoft Ads, and/or LinkedIn AdsExperience with reporting and visualization tools such as Google Looker Studio, Tableau, or Power BIStrong analytical mindset with demonstrated ability to translate data into actionable strategyExcellent written and verbal communication skills, including experience presenting to stakeholdersProven ability to manage multiple accounts or cross-functional projects simultaneously in a fast-paced environment, coordinating stakeholders across teamsComfort working with project management or collaboration tools (e.g., Asana, Monday.com, Trello, Smartsheet) to track tasks, timelines, and stakeholder commitmentsSelf-directed with strong problem-solving skills and sound business judgmentExperience That’s Great to HaveExperience in the higher education verticalFamiliarity with Salesforce or a comparable CRM platformRisepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.