Growth Marketing Manager, Calendar

Skylight is a technology startup based out of Los Angeles and San Francisco. Our mission is to connect loved ones by creating the world’s simplest products and services that improve family life. We make consumer products, like Skylight Frame and Skylight Calendar, that are loved by millions of people across the globe. Our founders are former venture capitalists and serial entrepreneurs, who have scaled this business to $180M+ in annual revenue while being completely bootstrapped and profitable. We think often about the thousands of smiles we are able to put on our customers’ faces each day, and it fills our hearts with purpose. That’s why we have been working hard to expand our team and invent, so that we can continue to bring the magic of Skylight to millions of loved ones throughout the world.We're seeking an analytical and detail-oriented Growth Marketing Manager to support the Growth team in owning the paid acquisition strategy for new product innovation. This role will report to the Director of Growth while closely collaborating with New Business GMs to drive 0-1 paid media efforts, manage cost per acquisition targets and develop a rigorous creative testing roadmap. The ideal candidate is a strong communicator with a passion for creative testing and optimizing marketing spend.Responsibilities:Profitably scale paid search and social spend through rapid creative iteration for Calendar Ecosystem products while adhering to MER, CPA and Contribution targetsDevelop a high velocity creative testing plan that generates actionable business learnings and informs the future creative roadmap and product positioningProvide clear, performance-based creative briefs and feedback that lead to winning concepts and high creative hit ratesWork collaboratively with Product Marketing to test and validate new marketing angles based on customer researchManage campaign structure, keyword strategy, and bidding to maximize CPA efficiencyContinuously monitor auction insights, impression share, and CPC trends to maintain competitivenessUse platform data, third-party tools, and site analytics to inform decisions beyond in-platform metricsReport key performance insights and make actionable recommendations that improve performance  4–7 years in a growth or performance marketing role with hands on experience in Meta and Google AdsExperience with briefing creative teams and presenting creative performance dataTrack record of scaling budgets while maintaining profitability and efficiency targetsStrong grasp of performance metrics (MER, CPA, ROAS, CTR, Thumbstop)Familiarity with various marketing attribution methodologies such as MMM, MTA and incrementality Our competitive compensation package includes:Competitive Salary + Equity Package401K matchingWellness, learning, and home-office budgetsHealth, Dental & Vision Medical PlansTremendous autonomy to set the direction of your workUnlimited PTOCompany holidays on the first Friday of every month (Excluding November, December, and January)Equal opportunity employerSkylight is committed to building a diverse and inclusive team. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, protected veteran status, or any other factor protected by applicable federal, state, or local laws. If you’re the best person for the job, we want you on board!We hire across the U.S., but for legal reasons, we have to list NY and CO separately. For Colorado-based candidates, the range being offered for this role is $110k - 150k based on experience and for California-based candidates, the range being offered for this role is $110k - 150k based on experience. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with criminal histories in a manner consistent with the requirements of this law.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.