Growth Marketing Manager

About mindbodygreen Since 2009, mindbodygreen has been at the forefront of the global health and wellness movement. As a digitally native lifestyle brand, we sit at the intersection of cutting-edge wellness content, premium supplements and personal care products, and a deeply engaged community. Our mission is simple: to revitalize the way people eat, move, and live. From functional nutrition to longevity, we help our customers build the habits and routines that make them feel their best — for life.mindbodygreen believes that the well-being world often overlooks marginalized voices. We are committed to building a workforce and community that reflects better representation in our team and everything we do. mindbodygreen encourages people from all backgrounds, ages, abilities, and experiences to apply for our roles. mindbodygreen is an equal-opportunity employer. We do not discriminate based on race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. About the Role We're looking for a hands-on Growth Marketing Manager to own and execute our Meta paid media program while helping scale adjacent growth channels. This is a keyboard-on role — you'll be in Meta Ads Manager every day, building and optimizing campaigns yourself, with support in building ads in Ads Manager. In addition to Meta, you'll manage a portfolio of growth channels including affiliate, TikTok (via agency), Vibe/CTV, AppLovin, and other emerging platforms — executing against a strategy set in partnership with the broader growth team. You'll be a key layer on a high-performing team, moving fast, testing constantly, and scaling what works. What You’ll Own Meta Paid Media (Primary Focus)Day-to-day management of Meta campaigns — campaign architecture, audience strategy, bid optimization, and budget pacingCreative testing: briefing, launching, and analyzing ad creative with a rigorous testing frameworkScaling spend profitably while maintaining CAC, ROAS, and nMER targetsAudience development and funnel optimization across prospecting and retargetingWeekly performance reporting with clear insights and action plansAdjacent Growth Channels (Execution with Direction)Affiliate: day-to-day partner management, tracking, and optimizationTikTok: managing the agency relationship, reviewing creative, reporting on performanceVibe & AppLovin: executing campaigns, monitoring delivery, surfacing insights to the teamSupport channel expansion tests as directed — CTV, podcasts, and other emerging platformsCross-FunctionalCollaborate with the creative team to brief and iterate on high-performing ad assetsPartner with retention marketing to ensure channel alignment across the full funnelWork within attribution and incrementality tools to inform optimization decisions Requirements Must-Haves3–5+ years of hands-on performance marketing experience, with the majority focused on MetaExperience with an incrementality tool to help drive channel decisionsDeep, keyboard-level expertise in Meta Ads Manager — you know campaign structure, creative testing, audience segmentation, and bid strategiesProven ability to scale Meta spend profitably in a DTC or CPG environment, ideally in supplements or subscription productsStrong creative instincts: you can evaluate ad creative through a performance lens and brief the team effectivelyComfortable working with CAC, ROAS, MER, LTV, and contribution margin as everyday metricsExperience managing or coordinating with external agencies (TikTok, creative, performance)Experience working cross-functionally with creative, product management, and lifecycle marketing teamsNice-to-HavesHands-on experience with affiliate platforms Familiarity with AppLovin, Vibe, or CTV buying platformsComfort in a lean, fast-moving environment where you build and optimize simultaneously Who You Are You love being in the platform — this isn't a role for someone who prefers managing from a distanceYou're a structured thinker who can run clean tests and draw clear conclusions from dataYou deeply understand customer journeys and how each platform plays its roleYou take ownership of results and are comfortable raising your hand when something isn't workingYou thrive with strategic direction but don't need your hand held on executionYou're curious about new channels and excited to learn platforms you haven't run before Compensation & Benefits Remote workEmployees working 30 or more hours per week are eligible for company-sponsored health insurance and other applicable benefits in accordance with company policy Generous discount on mindbodygreen supplements Access to mindbodygreen Perimenopause and Functional Nutrition Training ProgramsFlexible Paid Time Off and Paid HolidaysMaternity / Paternity Leave401K Retirement Plan