Growth Marketing Manager

Mission Statement & Values:Acelero, Inc. designs and delivers research and evidence-based approaches to eliminate the gaps between young children’s inherent potential and their achievement in school and life. With our partners, we accelerate child and family outcomes that honor the aspirations and cultures of the communities we serve. Our values: Data-Informed Learning; Transparent & Open Communication; Growth Mindset; Championing Equality; Caring Teams & Communities.Job Summary:The Manager, Growth Marketing is responsible for owning the activation layer of the modern Marketing and Communications ecosystem. Reporting to the VP of Marketing, this role helps turn strategy, messaging, content, and campaigns into measurable audience engagement and action across Shine Early Learning and Acelero Learning. This individual leads the execution, activation, optimization, and performance tracking of integrated marketing campaigns across a connected digital ecosystem. The role sits at the center of campaign activation, lead generation, conversion optimization, HubSpot-enabled growth systems, audience segmentation, analytics, and future paid media readiness.Essential Duties & Responsibilities:Activates integrated marketing campaigns across multiple channels, audiences, and funnel stagesOperationalizes collaborative campaign strategies developed across Marketing, Growth, Product, and Sales-aligned stakeholders to support lead generation, nurture, conversion, performance tracking, and revenue growth.Builds scalable growth systems that support audience acquisition, lead generation, engagement, and conversionEnsures campaigns are connected across email, landing pages, CRM workflows, digital channels, organic content, and future paid media initiativesHelps evolve the organization from disconnected marketing tactics toward a more connected, measurable, modern marketing ecosystemMonitors and optimizes campaign performance across growth marketing initiativesBuild dashboards and reporting frameworks tied to lead generation, conversion, funnel progression, engagement, audience growth, campaign performance, and pipeline influenceConducts A/B testing and iterative optimization across messaging, calls to action, landing pages, forms, audience targeting, and conversion flowsTranslates campaign data into actionable recommendations and growth insightsHelps prepare the organization for more advanced paid media and performance marketing maturity over timeSupports foundational infrastructure needed for scalable growth campaigns including tracking architecture, audience readiness, attribution systems, conversion tracking, campaign organization, and reporting visibilityPartners with leadership on future growth marketing scalability and channel expansion opportunitiesServes as a key operational lead for growth-focused marketing execution inside HubSpotBuilds and manages campaign workflows, audience segmentation, smart lists, forms, landing pages, lead routing, campaign attribution structures, conversion pathways, and reporting systemsHelps operationalize scalable campaign infrastructure and audience management systemsPartners with VP of Marketing, RevOps, and Lifecycle Marketing to improve CRM alignment, data quality, tracking consistency, and workflow scalabilityBuilds and optimizes pathways that move audiences from interest to actionSupports lead capture strategy across campaigns, forms, landing pages, CTAs, and digital experiences Identifies opportunities to reduce friction and improve conversion performance across the customer journeyPartners closely with UX, Product Marketing, Lifecycle Marketing, and Content teams to improve engagement and conversion outcomesHelps establish more connected digital experiences across websites, campaigns, and customer journeysBuilds audience segmentation strategies aligned to campaign goals, customer behavior, lifecycle stages, and audience typesDevelops audience strategies that connect with the full range of stakeholders we serve, including government/public systems, Head Start and early childhood providers, community partners, decision-makers, and families across B2G, B2B, B2B2C, and B2C audiencesSupports personalized marketing experiences across campaigns and digital touchpointsEnsures the right audiences receive the right message at the right stage of the journeyRefines segmentation approaches based on campaign performance and audience insightCollaborate with VP of Marketing, Product Marketing, Growth Marketing, Content, Creative, Social Media, Web/UX, Sales, IT/Product, and other teams across both brandsSupports integrated campaigns and organizational priorities across both brandsEnsures campaigns remain strategically connected across channels rather than operating independentlyHelps connect campaigns, nurture journeys, audience engagement, and business goals together into a unified ecosystemParticipates in assigned meetings, events and training as requiredNon-Essential Duties:Performs any and all other duties (or functions) as assigned.Job Requirements:Bachelor's degree7+ years of progressive experience in growth marketing, demand generation, campaign activation, digital marketing, or performance marketingHubSpot certification is strongly preferred, along with demonstrated experience building and operating scalable marketing systems within HubSpotExperience within education, early childhood, edtech, nonprofit, mission-driven organizations, or multi-brand ecosystems preferredPhysical exam and background checks are required for this positionTravel required locally or long-distance up to 10% of the time for work-related meetings and functionsMust have a valid driver's license and/or reliable transportationKnowledge, Skills, & Abilities:Strong hands-on experience with HubSpot.Experience supporting integrated multi-channel marketing campaignsStrong understanding of funnel strategy, lead generation, customer journeys, audience segmentation, conversion optimization, campaign analytics, marketing automation, and performance trackingExperience working cross-functionally across marketing, UX, content, analytics, operations, and leadership teamsStrong analytical mindset with ability to translate campaign data into actionable recommendationsExcellent organizational and project management skillsComfortable operating in evolving, collaborative, and fast-moving environmentsFamiliarity with HubSpot, Google Analytics, Looker Studio, Miro, Monday.com or similar project management tools, SMS and marketing automation platforms, and CRM integrations and customer communication systemsExperience supporting B2B and B2C audiencesUnderstanding of modern SEO, AEO, and digital growth methodologiesWhen, Where, and How MuchWhen: Summer/Fall 2026Where: Remote with 10% travel of the time for work-related meetings and functionsHow Much: $90,000–$100,000 + Comprehensive Benefits PackageWhy You’ll Love Working with Us:A meaningful mission that drives real change in the lives of children and familiesA collaborative, inclusive team that values your growth and well-beingRobust benefits that support your total wellbeing, including:Medical, Dental, and Vision Insurance with multiple plan options to fit your needsHealth Savings Account (HSA) with company contributions up to $400/individuals & $800/family annuallyFlexible Spending Accounts (FSA) for health and dependent care expenses401(k) Retirement Plan with up to 3% company match Short-Term and Long-Term Disability and Basic Life InsuranceUp to $500 per year in Professional Development ReimbursementsEmployee Assistance Program (EAP) with counseling and mental wellness supportWellness Programs, including virtual fitness, nutrition, and mindfulness classesPet Insurance, Legal Assistance, ID Theft Protection, and Employee Discount PerksWe are an equal opportunity employer committed to creating a diverse and healthy workplace.We are an equal opportunity employer, committed to creating a diverse and healthy workplace.