Growth Marketing Leader (Remote, Canada)

Growth Marketing Leader Location: Remote Employment Type: Full-TimeAbout the RoleWe are seeking a results-driven Growth Marketing Leader with proven experience in staffing agencies or RPO environments. This role will be responsible for building and executing a scalable growth strategy that drives qualified leads, client acquisition, and revenue expansion.The ideal candidate understands the staffing sales cycle, demand generation strategies, and how to build predictable pipeline growth in competitive markets.This is a high-impact leadership role focused on measurable revenue growth.Key ResponsibilitiesGrowth Strategy & ExecutionDevelop and execute a comprehensive growth marketing strategy aligned with revenue targetsDrive qualified lead generation for staffing/BPO servicesBuild multi-channel acquisition strategies (paid media, outbound, inbound, partnerships, content, SEO)Optimize funnel performance from lead generation to client acquisitionDemand Generation & Pipeline GrowthCreate campaigns targeting hiring managers, HR leaders, and decision-makersImprove MQL → SQL → Closed Won conversion ratesAlign closely with Business Development and Sales teamsDesign account-based marketing (ABM) strategies when appropriatePerformance & AnalyticsOwn growth KPIs including CAC, CPL, pipeline value, and revenue contributionAnalyze campaign performance and continuously optimize ROIImplement tracking systems and reporting dashboardsRun A/B testing and growth experimentsBrand Positioning & Market ExpansionStrengthen brand positioning within staffing/RPO marketsConduct market research and competitive analysisIdentify new verticals or geographic expansion opportunities Qualifications8+ years of growth marketing experienceProven experience in staffing agencies, recruitment firms, or RPO companies (required)Strong understanding of B2B marketing and long sales cyclesExperience managing paid acquisition campaigns (LinkedIn Ads, Google Ads, etc.)Experience building demand generation enginesData-driven mindset with strong analytical skillsExperience leading cross-functional teamsPreferredExperience scaling staffing firms in the U.S. marketFamiliarity with CRM systems Experience in account-based marketing (ABM)Background in high-growth or startup environmentsSuccess MetricsPipeline growth rateCost per qualified lead (CPL)Customer acquisition cost (CAC)Marketing-sourced revenueConversion rate across funnel stages What We OfferStrategic leadership role with direct revenue impactOpportunity to scale growth in a competitive marketFully remote flexibilityPerformance-driven culture