Growth Marketing Lead

ABOUT SPECKLEAt Speckle, we’re on a mission to shake up the AEC (Architecture, Engineering, and Construction) industry. To do that, we're building the data layer for AEC to operationalize how the built environment industry works with data and automation. Think of us as a cross between Github and Palantir, with an opportunity to significantly impact a $10 trillion industry. Our platform already powers workflows on billion dollar projects at leading firms like Suffolk, Multiconsult, Pomerleau, and Stantec.Now, we're focused on taking a paradigm-shifting product and bringing it to as many customers as possible. We're building a generational company that will revolutionize the way one of the world's largest industries works. We’re doing that by breaking down barriers and connecting architects, engineers, and designers across every project stage with their design data.Speckle is backed by top-tier investors, working with some of the most innovative teams in AEC who are tired of outdated workflows and ready to transform how their organizations use data. Our dynamic team is spread across the U.S. and Europe, we value flexibility and hold regular in-person working sessions to keep us moving in the same direction, quickly.THE ROLEWe are seeking a highly analytical, user-obsessed, and strategic Growth Marketing Lead to join our dynamic team. You are results-obsessed and know how to build a growth engine from scratch. You've set up marketing tech stacks before, you know which levers actually drive pipeline, and you're not afraid to kill campaigns that don't convert.This pivotal role will drive the strategy and execution for increasing user acquisition, activation, retention, and monetization across our self-serve product offerings. You'll be the architect of our product on-ramps and in-product growth loops, leading efforts to optimize the user journey and identify key friction points. This isn't just about marketing; it's about making the product its own best growth engine. This isn't a "brand awareness" role. Every initiative you launch will be measured against one question: Does this drive revenue?THE TEAMYou’ll be part of our Growth team. At Speckle, we’re a small, high-performing team building something ambitious. We move fast, default to action, and give talented people room to run.We’re building a rocketship and we move fast. We don't have layers of management or endless meetings, we have smart people who take ownership, ship quickly, and learn from what works (and what doesn't). If you need someone to tell you what to do every day, this isn't the place for you.What makes our culture different:We hire for trajectory, not pedigree. We care more about what you're capable of becoming than where you've been. If you're hungry, ambitious, and want to level up fast, we'll give you the runway to do it.We default to trust and autonomy. You'll have real ownership and impact on product/customers/growth from day one. We don't micromanage and we hire people who don't need it.We move fast and expect you to keep pace. Startup speed isn't for everyone. We make decisions quickly, test hypotheses, and iterate. If you thrive in structure and stability, you'll hate it here. If you love building something from zero, you'll love it.We punch above our weight. We're a small team working with industry giants. Our customers include some of the most innovative firms in AEC, and they expect excellence and enterprise-grade stability. We deliver.We invest in curious, ambitious people who embrace a growth mindset. If you're constantly asking "what if?" and "why not?", see challenges as opportunities to learn, and help your teammates level up too, we'll back you with mentorship, resources, and bigger opportunities.WHAT YOU'LL DOOwn Revenue-Driven Growth:Build and execute a comprehensive product-led growth strategy focused on metrics that matter: user acquisition, activation, feature adoption, retention, and conversion to paidIdentify the shortest path from signup to revenue and eliminate every point of friction along the wayDrive measurable improvements across the entire user lifecycle - with a relentless focus on conversionBuild the Growth Stack from Scratch:Audit and optimize our growth marketing tech stack (analytics, attribution, experimentation platforms, CRM integrations)Implement proper tracking, attribution modeling, and reporting infrastructure so we know exactly what's workingCreate dashboards that connect marketing activities directly to pipeline and revenueLead Continuous Experimentation:Design, prioritize, and manage an experimentation roadmap focused on conversion optimizationLaunch and analyze A/B and multivariate tests across onboarding flows, feature adoption, messaging, and upgrade pathsMove fast, kill what doesn't work, and double down on what doesDrive Product-Led Growth:Optimize the on-boarding experiences to get users to value fasterImprove feature discoverability and adoption to drive expansion revenueDesign and test in-product upgrade flows that convert free users to paid customersUse data to identify high-intent users and create targeted conversion pathsCollaborate Cross-Functionally:Work with Product, Engineering, Design, Customer Success and Sales to align growth initiativesTranslate user insights and data into actionable product requirementsEnsure everyone understands how their work connects to revenue outcomesBecome a Data Expert:Use analytics tools (Amplitude, Mixpanel, Google Analytics) to understand user behavior, identify drop-off points, and track conversion funnelsConduct user research (surveys, interviews, usability testing) to understand what drives purchase decisionsDefine and report on KPIs that clearly show which tactics are moving revenueChampion Results-Driven Culture:Foster experimentation, data-driven decision-making, and accountability across teamsMake it clear that good ideas are measured by results, not effortYOUR PROFILE5+ years in Growth Marketing at a start-up or scale-up SaaS company, with proven experience driving revenue through product-led growthExperience building a growth tech stack from scratch: You know how to select, implement, and optimize tools for analytics, attribution, experimentation, and CRMTrack record of driving revenue: You can point to specific initiatives where you moved key metrics (activation rates, conversion to paid, expansion revenue, LTV)Expert-level proficiency with product analytics tools (Amplitude, Mixpanel, Heap) and CRM platforms (Salesforce, HubSpot, Attio)Deep understanding of experimentation: A/B testing methodologies, statistical significance, and how to design tests that produce actionable insightsStrong analytical skills: You can map user journeys, identify friction points, and translate data into growth opportunitiesRevenue accountability: You understand unit economics, CAC, LTV, and how to optimize for profitability, not just vanity metricsResults-driven mindset: You're obsessed with what works and ruthless about cutting what doesn'tSelf-starter mentality: You don't wait for someone to tell you what to do, you figure it out and make it happenNice-to-haves:Experience in a startup or high-growth environment where you had to build processes from zeroTechnical background or solid understanding of software developmentPrior exposure to the AEC industryExperience with PLG motion at a developer-focused companyBackground in conversion rate optimization (CRO) and growth hackingWHY US?Shape the role: You won't be executing someone else's playbook, you'll help write it!Work with innovators: Our customers are pushing the boundaries of what's possible with AEC data.Real impact: Your work directly influences our growth and the industry's transformation.Learn constantly: You'll be exposed to cutting-edge workflows, automation, and how leading firms are preparing for the future.Remote-first culture: Work from anywhere with a team that values autonomy and trust.Competitive compensation: Base salary + results-based commission + generous equity.Generous vacation policy: So you can disconnect and recharge.Annual allowance of 2K GBP: Learn something new or take care of yourself and your family.In-person collaboration: We believe in value of in-person collaboration, so every year we bring all Specklers on a unique and exciting retreats somewhere warm, with frequent in-person IRL meetups in between.We're backed by highly accomplished venture firms that believe in us and our mission!We celebrate our truly diverse and inclusive company culture and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.Get to know us and sneak peak into the culture and Speckle vibes with the 2024 SpeckleCon video: