Growth Marketing Lead

Growth Marketing Specialist (Demand Generation & Acquisition)Location: Remote (Canada)Team: MarketingReports to: Growth Manager (direct report to Senior Marketing Manager)Role type: Individual Contributor About the RoleVeem is hiring an experienced Growth Marketing Lead to own our inbound and paid lead generation engine end-to-end. This role is designed for an experienced growth marketer who has built and scaled demand generation programs before and can operate independently with minimal oversight.You will define the lead generation strategy, execute it hands-on, and continuously optimize for qualified pipeline. This is not a people-management role. It is a high-impact individual contributor position with direct visibility to senior leadership.We are intentionally hiring for experience. We expect this person to bring a point of view, proven frameworks, and strong judgment — not to learn demand generation on the job. What You’ll OwnLead Generation StrategyDefine and own Veem’s inbound and paid lead generation strategy for:SMB and mid-market customersFintech, PSP, and platform partnersTranslate ICPs into keyword strategies, landing page architecture, and funnel stagesIdentify and prioritize the highest-impact opportunities to drive qualified demandSEO, Content, and On-Page OptimizationOwn keyword research, clustering, and on-page SEO strategy Implement on-page SEO directly within WordPress using Rank Math (in partnership with a dedicated website manager)Draft, publish, and optimize SEO-driven content, including:Comparison pagesSolution and industry pagesLanding pages for paid campaignsContinuously test and improve page performance based on traffic and conversion dataPaid AcquisitionSet up, manage, and optimize Google Search campaigns (initial focus)Own and scale a paid media budget starting at ~$5k/month, with a target of ~$10k/monthWrite ad copy, manage bidding strategies, and align ads with landing pagesLaunch and optimize remarketing as the program maturesExpand into additional channels over time (e.g. Bing, YouTube, LinkedIn) Conversion OptimizationImprove traffic-to-lead conversion rates across key pagesIdentify friction points and optimization opportunities across the funnel Analytics, Reporting, and AlignmentMonitor performance using GA4 and Google Search ConsoleTrack and report on:Traffic by channelKeyword performance and rankingsConversion rates and lead qualityDeliver biweekly, CEO-ready reporting with clear insights, recommendations, and next stepsWork closely with sales through weekly syncs to ensure alignment on lead quality and pipeline impactUse HubSpot to understand lead flow, lifecycle progression, and sales outcomes.What We’re Looking ForRequiredGoogle Ads and GA4 experience required3–5+ years of experience in growth, demand generation, or performance marketingProven experience building and scaling inbound lead generation programs in B2B fintechHands-on experience implementing on-page SEO within WordPress using Rank Math or similar SEO pluginsExperience managing paid search budgets of $5-10k per monthDeep understanding of SEO, paid search, and conversion optimizationComfortable owning strategy and execution end-to-end with minimal oversightStrong analytical and communication skills, with experience reporting to senior leadershipNice to HaveExperience using HubSpot as a CRM and marketing platformFamiliarity with Looker / Looker StudioExperience expanding paid programs beyond Google Ads (Bing/Youtube)Exposure to regulated or compliance-heavy industries