Growth Marketing Lead

As a Growth Marketing Lead, you will define and execute the growth marketing strategy for ImPACT Applications, a Riverside Insights company, driving engagement and expansion across healthcare, education, and sports markets. Ready to help transform concussion management and elevate potential globally? Join Riverside Insights and lead initiatives that empower millions of learners, athletes, and professionals worldwide.ImPACT Applications is the gold standard in concussion testing and management, trusted by healthcare providers, schools, and sports organizations for over 20 years. As part of Riverside Insights, ImPACT combines startup energy with the stability of a profitable, fast-growing business. This role offers real ownership, mentorship from senior leadership, and the opportunity to build a growth engine from the ground up.In this role, you will:Own the overall growth marketing strategy for ImPACT Applications, aligning initiatives with business goals and revenue targetsDevelop integrated marketing plans that leverage content, partnerships, and automation to drive lead generation and customer engagementBuild and manage HubSpot workflows, nurture sequences, and segmentation to engage new leads and automate customer journeysPartner with sales and product teams to create messaging and assets that support acquisition and retentionUse analytics tools (HubSpot, GA4, Salesforce) to monitor performance, identify trends, and inform strategic decisionsEnsure CRM data integrity and accurate reporting across HubSpot and SalesforceCollaborate cross-functionally to deliver marketing initiatives that strengthen brand presence and fuel business expansionYou’ll work closely with the GM/CEO of ImPACT Applications and Riverside leadership, gaining exposure to product, sales, and operations while driving measurable impact. 2+ years of experience in digital or growth marketing roles, ideally in a startup or high-growth environmentExpertise in HubSpot, Salesforce, and marketing automation workflowsProven ability to launch and optimize paid media campaigns (Google Ads, LinkedIn)Strong analytical skills with experience using GA4 and marketing dashboardsHighly organized, proactive, and comfortable working independentlyExceptional written and verbal communication skills Preferred QualificationsExperience in healthcare, education, or SaaS industriesFamiliarity with Tableau or similar reporting toolsBackground in SEO strategy and conversion rate optimizationAbility to thrive in small teams and fast-paced environments Medical, Dental, and Vision plansCompany paid basic life and AD and D insuranceCompany paid long-term disabilityPaid Parental LeaveSupplemental life insurance optionsCompany paid Employee Assistance Program (EAP)Retirement plan with discretionary company matchingFlexible Spending Account (FSA) and Health Savings Account (HSA) optionsPremium subscription to Calm for employee and dependents33 days of company paid time off (PTO, Holidays, Wellness Days)Quarterly Focus DaysFlexible work arrangementsTuition Reimbursement ProgramCompany orientation and 30, 60, 90 Day Onboarding Compensation A reasonable estimate of the range for this position is $85,000 - $90,000 USD. This compensation range is specific to the United States, and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; internal pay ranges; and market data or range parameters. Riverside Insights is an Equal-opportunity Employer Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Our Commitment to Diversity and Inclusion At Riverside Insights, every employee has the right to a welcoming and inclusive workplace where their diverse backgrounds, experiences, and perspectives are valued and celebrated. Thank you for considering joining our growing team and our mission to help elevate potential globally. Please check out to learn more about our work.