Growth Marketing Lead (BELUX)

We’re Hiring – Growth Marketing Lead (BELUX)ETAM is looking for an experienced Growth Marketing Lead to drive brand growth and 360° communication across the BELUX region. This role focuses on growth, traffic acquisition, and brand visibility, with ownership of digital and brand initiatives and strong coordination with partner agencies.Role OverviewLead ETAM’s growth and communication efforts in BELUXDefine and strengthen brand image, visibility, and traffic acquisition across digital and offline channelsCoordinate multiple external partnersKey ResponsibilitiesDigital Growth & CommunicationManage paid acquisition channels (Meta, Google, Pinterest, etc.) via a paid media agencyMonitor performance, analyze results, and optimize campaigns in collaboration with the agencyOversee CRM communications: create and coordinate commercial emails via SalesforceLead local social media presence (Facebook, LinkedIn) with a strong focus on brand image and consistencyBrand Growth & InfluenceDevelop influencer marketing initiatives: selection, seeding, and collaborations with influencersCoordinate brand and influencer events to maximize visibility and engagementImplement local initiatives to strengthen brand image and awarenessPR, Media & Offline GrowthCollaborate with the PR agency and manage press relationsCoordinate out-of-home advertising campaigns via a dedicated agencyEnsure alignment between offline campaigns, brand image, and digital growth objectivesAgency & Partner CoordinationLead coordination with three agencies: paid media, out-of-home, and PRManage briefs, timelines, and performance reviewsProfileStrong experience in growth marketing, digital marketing, and retail marketingSolid understanding of traffic acquisition and performance-driven campaignsAgile and comfortable in a fast-paced retail environmentAutonomous, structured, and hands-onExperience managing multiple agenciesBilingual French/Dutch is a strong advantageBenefits: Flexible remote work policy Family-owned group with a friendly and supportive culture Exclusive perks (e.g., preferential rates on our collections)Through its WECARE program, the Group is committed to being demanding and transparent in the design of its collections, innovating for more sustainable fashion, and placing people—in all their diversity—at the heart of change.