Growth Marketing Lead

Job OverviewRebound is seeking a Growth Marketing Lead to scale acquisition, retention, and lifecycle strategies nationwide. You will optimize the growth funnel end-to-end, how people discover Rebound, convert, engage, and stay, so that more survivors can access effective, specialized care.This is a highly cross-functional role combining strategic thinking, analytical rigor, and hands-on execution. You will work closely with the executive team, product, brand, and clinical operations to design experiments, translate insights into scalable systems, and drive sustainable growth.What You’ll DoOwn Rebound’s growth initiatives across acquisition, activation, and retention, partnering directly with the executive team.Build and scale performance marketing programs across paid, owned, and organic channels (Meta, Google, TikTok, affiliates, and emerging platforms).Design, run, and analyze experiments across messaging, channels, landing pages, and funnels to optimize conversion and engagement.Lead lifecycle marketing execution end to end, including email, SMS, and in-app journeys, ensuring trauma-informed and conversion-driven messaging.Collaborate with product, brand, and clinical teams to translate insights into scalable improvements across the growth funnel.Required Skills and Experience4–7 years in growth, lifecycle, or product marketing roles, ideally in fast-paced B2C or healthcare-adjacent environments.Proven ability to design, run, and analyze experiments to optimize funnels and drive measurable growth.Comfortable owning both strategy and hands-on execution with significant ownership and impact.Strong analytical skills: adept at pulling data, interpreting trends, and making fast, informed decisions.Excellent communicator with the ability to influence cross-functional teams and senior stakeholders.Nice-to-HavesExperience in healthcare, mental health, or other regulated consumer products.Experience with direct-to-consumer growth or scaling at early-stage/fast-growing companies.BenefitsMission-driven, collaborative product + clinical operations cultureCompetitive compensation, stock options, and performance incentivesMedical, dental, vision, and 401(k)Flexible PTOParental leave: 12 weeks fully paid (primary) / 6 weeks fully paid (secondary)Equal Opportunity Employer committed to diversity and inclusivity