Growth Marketing Lead

Location: United States (Remote)Growth Marketing Lead (USA)About the RoleWe're looking for a Growth Marketing Lead who loves turning ideas into results.Our marketing team has no shortage of opportunities, campaigns, and growth ideas. What we're missing is another high-caliber operator who can take ownership of those opportunities and execute them to a high standard.This role sits at the intersection of strategy and execution. You'll work closely with leadership and the marketing team to identify growth opportunities, build campaigns, launch initiatives, measure results, and continuously improve performance.You'll also bring an invaluable USA perspective to our business. We see significant growth potential in the American market and want someone who understands the culture, buying behaviour, language, and nuances that can help us identify opportunities and avoid blind spots.This is not a role for someone who wants to simply manage vendors or coordinate projects. It's for someone who enjoys building, testing, launching, optimizing, and winning.What You'll Be DoingThe exact priorities will evolve, but examples of projects you may own include:Building and optimizing webinar funnelsLaunching quiz funnels and lead generation campaignsImproving booked call show-up rates and conversion performanceDeveloping and executing New growth strategiesSupporting book launches and book-driven marketing campaignsCreating and optimizing direct response campaignsCollaborating with content, sales, and leadership teams to execute growth initiativesIdentifying new marketing opportunities and taking them from idea to implementationUsing AI tools to improve productivity, content creation, campaign execution, and analysisTracking performance metrics and making data-driven recommendations for improvementWhat Success Looks LikeHigh-quality marketing projects are consistently launched and completedGrowth opportunities move from idea to execution quicklyMarketing campaigns generate measurable business resultsNew opportunities within the USA market are identified and successfully testedMarketing systems become more efficient through smart use of technology and AIThe team has greater capacity because projects are being owned and driven forwardAbout YouYou're the type of person who gets excited by responsibility.You don't wait to be told exactly what to do. You see an opportunity, develop a plan, and execute.You understand that great marketing is both creative and analytical. You can come up with compelling ideas, but you're equally comfortable looking at the numbers and making decisions based on what works.You enjoy working in a fast-moving environment where there are always more opportunities than available resources. Rather than being overwhelmed by that, you're energized by it.Most importantly, you care about results and take pride in doing great work.Experience We're Looking ForProven experience in growth marketing, direct response marketing, or demand generationExperience marketing high-ticket services, coaching programs, consulting, education, or information productsStrong understanding of funnels, lead generation, and customer acquisitionExperience with webinars, paid advertising, social media marketing, launches, and campaign executionAbility to write persuasive direct response copyComfortable working with CRM platforms such as HubSpot and similar systemsStrong analytical skills and confidence working with marketing data and KPIsAdvanced user of AI tools and committed to continuously improving how you use themExperience working remotely and managing projects independentlyBonus PointsExperience marketing to the construction industryExperience marketing books or book launchesExperience selling into the USA marketExperience working within entrepreneurial or founder-led businessesWhy This Role Is DifferentThis isn't a role where you'll spend your time sitting in meetings discussing ideas.You'll be trusted to take ownership, make decisions, execute quickly, and create meaningful impact.If you're someone who loves marketing, loves building, loves testing new ideas, and loves winning, we'd love to hear from you.