Growth Marketing Director (Remote)

The Growth Marketing Director drives sustainable revenue growth through data‑driven acquisition, retention, and lifecycle marketing strategies across Cengage. You’ll have the opportunity to build and scale a high-impact growth engine and shape how we acquire and convert customers at scale, partnering closely with Portfolio, Product, Sales, and Marketing to accelerate customer and revenue growth.What you'll do here:Growth Strategy & PlanningDevelop and implement a comprehensive growth marketing strategy aligned to business goalsIdentify and prioritize high‑impact growth opportunities across the customer lifecycleOwn growth objectives and key results, forecasting, and performance reportingCollaborate cross‑functionally with internal partners within Marketing, Portfolio, Product, Sales, etc.Lead agencies and external partners as neededAcquisition & Demand GenerationLead multi‑channel acquisition strategies (paid media, SEO, content, partnerships, referrals, ABM, etc.)Optimize CAC, LTV, and conversion rates through experimentation and testingOversee campaign planning, execution, and optimizationLifecycle & RetentionBuild and scale lifecycle marketing programs (onboarding, engagement, upsell, retention)Partner with Product and Customer teams to improve activation and reduce churnLeverage marketing automation and personalizationExperimentation & AnalyticsEstablish a strong experimentation culture (A/B testing, cohort analysis, funnel optimization)Use data and insights to inform decisions and continuously improve performancePartner with Analytics to define metrics, dashboards, and attribution modelsSkills you will need here:Minimum of 8 years of experience in growth, performance, or digital marketingProven track record of driving measurable growth in revenue, users, or pipelineDeep expertise in paid acquisition channels (Google, Meta, etc.)Strong analytical mindset with hands‑on experience using data to inform decisionsExperience with experimentation frameworks and marketing technology stacksExceptional leadership, communication, and partner management skillsExperience in B2B / B2C / SaaS / e‑commerceFamiliarity with CRM, marketing automation, and analytics toolsExperience scaling growth in a fast‑paced or high‑growth environmentCompensationAt Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.  Sales roles often incorporate a significant incentive compensation program beyond this base pay range.In this position,  you will be eligible to participate in the company’s discretionary incentive bonus program.  This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.  25% Annual: Individual Target $138,200.00 - $179,650.00 USD