Growth Lead: Performance Marketing

About Us:Ether.fi is an innovative, rapidly growing crypto-native financial platform on a mission to put users in control of their wealth—making it easy to save, earn, and spend crypto. Positioned as a leading decentralized finance (DeFi) bank, ether.fi offers a fully integrated, non-custodial suite of products—Stake, Liquid, and Cash—that bridge crypto utility with real-world convenience.With over $8B in assets under management and a lean, agile team of 25+, we’re building sustainable, secure, and scalable financial infrastructure to onboard the next billion users to crypto. Our offerings include liquid staking, automated yield strategies, and crypto-native payment solutions like credit cards, enabling a comprehensive decentralized banking experience.As we continue to scale, we’re actively hiring talented, mission-driven individuals who want to shape the future of finance from the ground up.Learn more at ether.fi.Position Overview:We’re seeking a Growth Lead with a focus on performance marketing to drive user acquisition and through data-driven strategies and rapid experimentation. This role is about leveraging performance marketing tactics, paid acquisition channels, and growth hacking techniques to scale Ether.fi's user base and market dominance in the DeFi and crypto credit card space. Reporting directly to the Head of Product, you’ll optimize funnels, run high-ROI campaigns, and hack growth loops across social platforms and beyond. If you’ve scaled startups through analytical, metrics-obsessed marketing in fintech, crypto, or similar high-growth environments, this is your opportunity to lead at a Top 4 Ethereum protocol by TVL.What you’ll doDesign and execute performance marketing campaigns across paid channels (e.g., Google Ads, Facebook/Instagram Ads, Twitter/X Promoted Posts) and organic socials (Twitter/X, TikTok, Instagram, YouTube Shorts), focusing on A/B testing, ROI optimization, and scalable user acquisitionManage social media accounts end-to-end, including creating content calendars, producing high-engagement posts, threads, videos, and Reels that drive conversions from awareness to on-chain actions like staking and sign-upsAnalyze real-time data from DeFi metrics (TVL, volume, user acquisition costs, LTV) and ad platforms to iterate on strategies, identifying growth hacks that boost retention, virality, and protocol activityCollaborate with product and engineering teams to build and test growth experiments, such as referral programs, automated drip campaigns, and funnel optimizations that translate technical features (e.g., restaking, new integrations) into user growthRun targeted paid ads with a focus on segmentation, retargeting, and lookalike audiences to maximize CAC efficiency, while integrating growth hacking tactics like viral loops and community-driven activationsTrack and report on key performance indicators (KPIs) using analytics tools, providing actionable insights on ad spend ROI, follower growth, engagement rates, and direct attribution to on-chain metrics like TVL inflows and user retentionWhat you’ll bringExtensive experience in performance marketing and growth hacking, with a proven track record of running paid ad campaigns that have driven 500k+ impressions, reduced CAC, or achieved measurable scaling in a fintech, crypto, or startup environmentStartup experience, ideally in fintech, DeFi, or high-growth tech, where you've optimized growth funnels and experimented with rapid iterations to achieve product-market fit and user expansionStrong analytical skills: Proficiency with tools like Amplitude, Google Analytics, or Mixpanel to dissect data, run cohort analyses, and derive hypotheses for A/B tests and optimizationHands-on expertise managing social media accounts, creating content strategies, and producing professional-grade assets using tools like Premiere, Photoshop, and AI generators—without heavy external supportDeep understanding of DeFi primitives (staking, restaking, LSTs) and growth tactics in crypto ecosystems, combined with the ability to blend data-driven marketing with compelling narratives that resonate with degens, builders, and institutionsBonus: Experience scaling personal or brand socials to 20k+ engaged followers in crypto, prior roles at high-TVL protocols, or a history of growth hacks that delivered exponential user growthBenefitsCompetitive salary, performance-based incentives, and token allocation grantOpportunity to work with a Top 4 Ethereum protocol, by TVLOpportunities for professional development and growth within the organizationHealth, dental, and vision insurance plansCollaborative and inclusive work cultureGlobal team with opportunity for travel and working out of our 3 offices around the world4 weeks work from anywhereExciting company events and team-building off-sites