Go-To-Market (GTM) Senior Product Marketing Manager

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.JOB SUMMARYThe Senior Product Marketing Manager, Go-To-Market (GTM) plays a critical role in defining and executing a global go-to-market strategy that accelerates growth for Genesys Cloud. This role partners closely with Sales, Product, Sales Enablement, Revenue Operations, Customer Success, and Marketing to deliver clear positioning, compelling sales narratives, and high-impact programs that support global selling motions. At Genesys, we are transforming customer and employee experiences through empathy, innovation, and AI-powered orchestration, and this role helps bring that story to life in the market. The ideal candidate combines strategic thinking with strong execution skills and thrives in a fast-paced, high-growth SaaS environment.RESPONSIBILITIESGo-To-Market Strategy and ExecutionDefine and execute global go-to-market strategies aligned to priority selling motions, target segments, and revenue opportunities for Genesys CloudPartner with Product, Sales, Sales Enablement, Revenue Operations, Customer Success, and Marketing to build integrated GTM plans from audience definition and value proposition development through launch, adoption, and sustainmentApply data-driven insights to identify growth opportunities across the buyer and seller journeyAlign corporate narrative, customer needs, and field execution to advance the global Genesys Cloud GTM strategySales Enablement and Global ProgramsDesign and lead scalable global sales enablement programs that equip sales teams and partners to effectively position and sell Genesys CloudDevelop field-ready sales content supporting the full sales cycle, including first-call decks, solution briefs, playbooks, competitive narratives, white papers, videos, blogs, webinars, and enablement assetsPartner closely with Sales Enablement and Sales Leadership to ensure messaging, content, and programs align with field priorities and execution needsTranslate GTM strategy into clear sales plays, use case narratives, and persona-based messaging that drive confidence and consistency across global teamsMessaging, Positioning, and Market InsightsDevelop audience segmentation strategies and differentiated positioning and messaging that clearly articulate Genesys Cloud value and competitive advantageIdentify buyer needs, use cases, and personas to inform GTM strategy and sales storytellingServe as a trusted voice of the market by bringing customer, competitive, and analyst insights into GTM planningCommunication, Measurement, and InfluenceDeliver persuasive presentations to internal stakeholders, including sales leadership, executives, and cross-functional teams, as well as to external audiences such as analysts and industry eventsDefine, track, and report on GTM and enablement success metrics, contributing to monthly business reviews and ongoing planningInfluence without authority by aligning teams around shared GTM goals and execution prioritiesQUALIFICATIONSRequired Qualifications5 or more years of experience in enterprise SaaS marketing, product marketing, or go-to-market roles, preferably in a multi-product or platform environmentDemonstrated experience driving go-to-market strategy, sales enablement, and revenue-focused programsStrong understanding of B2B selling motions and full-funnel activationExpertise in core product marketing skills, including messaging and positioning, GTM strategy, audience segmentation, sales enablement, content creation, and market researchProven ability to build scalable, global programs in partnership with sales and enablement teamsStrong strategic, analytical, organizational, and problem-solving skillsAbility to prioritize high-impact initiatives and manage multiple complex workstreamsTrack record of leading and influencing cross-functional teams across Product, Sales, Sales Enablement, Revenue Operations, and MarketingExceptional written and verbal communication skillsPreferred AttributesComfort operating in ambiguity and maintaining composure in a fast-paced environmentCollaborative mindset with a positive, professional approach to teamworkEducation and Other RequirementsBachelor’s degree or equivalent professional experienceWillingness to travel up to 15 percentABOUT GENESYSGenesys empowers more than 8,000 organizations worldwide to create exceptional customer and employee experiences. With agentic AI at its core, Genesys Cloud is the AI-Powered Experience Orchestration platform that connects people, systems, data, and AI across the enterprise. Organizations use Genesys Cloud to drive customer loyalty, growth, and retention while increasing operational efficiency and collaboration across human and AI workforces.Are any modifications needed?Compensation:This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.  $114,400.00 - $201,200.00Benefits:Medical, Dental, and Vision Insurance. Telehealth coverageFlexible work schedules and work from home opportunitiesDevelopment and career growth opportunitiesOpen Time Off in addition to 10 paid holidays401(k) matching programAdoption AssistanceFertility treatmentsClick here to view a summary overview of our Benefits. If a Genesys employee referred you, please use the link they sent you to apply.About Genesys:Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.Reasonable Accommodations:If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response.Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.Please note that recruiters will never ask for sensitive personal or financial information during the application phase.