Global Marketing Brand & Content Manager - 18 Month Contract

Who we are:Founded in 2013, Ignition is the leading revenue and billing automation platform for firms and agencies to transform their sales, billing and payment processes. Ignition automates proposals, engagement letters, invoicing, payments and workflows in a single AI-powered platform, empowering 8,500+ businesses to sell, bill and get paid for their services with ease. To date, Ignition customers have managed relationships with over 2.4 million clients and earned $13b in revenue via the platform. Ignition's global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.Company Values:We are better everydayWe work without egoWe are smarter togetherWe hero our customerWhat you’ll ownYou will own strategic direction across three connected areas:Brand communications: Brand narrative, PR messaging, executive communications, corporate storytelling and reputationContent Marketing: Editorial strategy, thought leadership, campaign narratives, hero content, customer stories, reports and blog directionSocial & Brand Presence: Social strategy, executive social, employee advocacy, brand consistency and agency directionWhat you’ll doLead narrative strategy and brand storytellingShape the strategic narrative that defines how Ignition shows up in market.Translate business priorities into clear, compelling external stories.Maintain consistency of brand voice, tone and messaging across content, PR and social.Identify opportunities to strengthen Ignition’s thought leadership and category relevance.Support executive communications and thought leadership with clear messaging, strong editorial judgment and brand alignment.Own editorial strategy and content directionLead the global content strategy across thought leadership, campaigns, reports, blogs, customer stories, webinars and other high-impact content.Develop strategic briefs, angles and editorial direction for agency and freelancer execution.Oversee hero content such as benchmark reports, guides, playbooks, customer stories and campaign assets.Ensure content supports both brand-building and demand-generation priorities.Review and approve externally facing content for quality, audience relevance, brand fit and strategic alignment.Identify narrative gaps, content opportunities and ways to improve market resonance.Ensure product messaging accuracy and content integrityReview product-related messaging for accuracy, clarity and credibility.Partner with Product Marketing to validate positioning, claims and launch messaging.Ensure content truthfully represents the product, customer experience and market context.Review research, benchmark reports and data-driven content to ensure the narrative is accurate, credible and strategically valuable.Coach agencies, freelancers and internal partners on product nuance, customer pain points and messaging accuracy.Lead social and brand presenceOwn the strategic direction for Ignition’s global social presence.Guide agency partners on social storytelling, channel priorities and creative direction.Oversee executive social and employee advocacy initiatives.Ensure social content reflects Ignition’s tone, brand voice and market position.Use performance insights to evolve social strategy and improve audience engagement.Orchestrate agencies, freelancers and AI-enabled workflowsDirect agency and freelancer work across content, social and communications priorities.Set clear priorities, briefs, feedback and quality standards for external partners.Ensure AI-enabled workflows are used effectively without compromising accuracy, originality or brand integrity.Review AI-generated content with a strong human lens for brand fit, product truth, audience value and strategic alignment.Identify which work should be handled by agencies, AI workflows, internal teams or the role owner.Maintain strong feedback loops so agency and AI-enabled output continues to improve over time.Drive cross-functional alignment and prioritizationPartner closely with Product Marketing, Demand Generation, Design, Customer Marketing, Product and Sales.Prioritize competing requests across campaigns, regions and stakeholders.Ensure campaign narratives are connected across channels and teams.Keep agencies and contributors aligned with business context, messaging priorities and launch timelines.Help teams understand how brand, content and social activity connect to broader company goals.Measure impact and improve performanceUse content, social and campaign performance data to inform strategy.Translate insights into practical recommendations for improving content quality, distribution and business impact.Partner with Marketing Operations, Demand Generation and agency partners on reporting frameworks.Evaluate success across market resonance, content reuse, engagement, pipeline influence and strategic business impact.What we’re looking forYou are a content marketer at the core, with the judgment and range to operate across brand, communications and social.You should bring:Strong editorial judgment and storytelling instinctsExperience building content strategies that support brand, demand and customer educationAbility to shape narratives, develop briefs and guide content from idea through launchStrong understanding of brand voice, messaging and product positioningExperience managing agencies, freelancers or external partnersComfort reviewing and improving AI-generated contentAbility to prioritize competing requests across stakeholders, teams and regionsStrong cross-functional collaboration skillsConfidence balancing creative quality with business outcomesA pragmatic, hands-on mindset when needed, without losing sight of strategic prioritiesExperience8+ years of experience in content marketing, editorial strategy, brand communications or integrated marketingExperience in B2B SaaS, technology, fintech, accounting, professional services or a related industry preferredProven ability to develop and execute content strategies across multiple channels and formatsExperience managing agency or freelancer relationshipsStrong writing, editing and communication skillsExperience working with Product Marketing, Demand Generation, Design, Sales, Product and Customer Marketing teamsStrong experience with AI-enabled marketing or content workflowsAbility to interpret performance data and translate insights into actionSuccess in this roleSuccess means Ignition has a clear, consistent and differentiated market narrative across brand, content, PR and social.This person will help ensure:Content quality remains high as output scalesAgencies and AI workflows produce stronger, more strategically aligned workProduct messaging is accurate and credibleCampaign narratives are clear and connected across channelsSocial and executive communications reinforce Ignition’s brand positionCross-functional teams are aligned around shared messaging and prioritiesContent contributes to brand authority, audience engagement, market resonance and pipeline influenceThe role remains focused on high-value strategic work rather than being pulled into low-value executionWe may use AI enabled tools to support parts of our recruitment process, such as improving efficiency in scheduling and note taking. These tools are used responsibly and never replace human decision-making, all hiring decisions are made by our people.We aim to keep the process transparent, respectful of your time, and as smooth as possible.We encourage you to apply even if you don’t meet every requirement, experience comes in many forms, and diverse perspectives make our teams stronger.Ignition is an equal opportunity employer. If you require accommodations during the recruitment process or need materials in an alternative format, please contact careers@ignitionapp.com.