Global Director, Marketing Events and Community

Who we are:Founded in 2013, Ignition is the leading revenue and billing automation platform for firms and agencies to transform their sales, billing and payment processes. Ignition automates proposals, engagement letters, invoicing, payments and workflows in a single AI-powered platform, empowering 8,500+ businesses to sell, bill and get paid for their services with ease. To date, Ignition customers have managed relationships with over 2.4 million clients and earned $13b in revenue via the platform. Ignition's global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.Company Values:We are better everydayWe work without egoWe are smarter togetherWe hero our customerWhere and how we work:We have a global team across Canada, US, Australia & the UK and in this role you’ll be expected to collaborate with these teams virtually (we’re just a slack or zoom call away).We encourage asynchronous collaboration and offer a high degree of flexibility in your working hours to accommodate these global interactions when necessary.Role Location:We are currently seeking a US based Global Director of Events & Community.You will work primarily from your home office, with travel within the USA, Australia and UK (30% as required and based on seasonality and events calendar). Our preferred candidate resides in Central, Mountain or Western timezones.About the role:We’re hiring a Global Director of Events & Community to define and lead how Ignition shows up to customers - in-person, online, and through community. You won’t just run events - you’ll build a customer engagement engine that fuels growth.This is a high-impact, highly visible leadership role responsible for building a unified strategy across:Global events (flagship + field)Digital and webinar programmingCustomer community and advocacyYou will own the full lifecycle of customer engagement at scale - from first touch through to long-term loyalty - and translate those experiences into pipeline, retention, and expansion.You’ll lead across AMER, APAC, and EMEA regions, partnering closely with GTM leadership while building and scaling a high-performing team.Your Day to Day:Own Global Events Strategy & ExecutionDefine and lead Ignition’s global events strategy across flagship, field, and executive programsOwn the events portfolio end-to-end, including planning, investment, execution, and ROIElevate event quality to deliver differentiated, best-in-class customer experiencesTurn Events into a Revenue EnginePartner with Sales and Marketing leadership to design programs that drive pipeline and accelerate dealsOwn commercial performance across pipeline, influenced revenue, retention, and expansionEstablish attribution models and performance frameworks to measure impact, optimize investment, and scale what worksBuild a Thriving Customer CommunityDefine and scale a global community strategy across in-person and digital channelsBuild programs that activate customers as advocates, champions, and storytellersEmbed community into the customer lifecycle in partnership with Customer Experience and Product MarketingDevelop executive and advocacy programs (ie: Customer Advisory Boards, thought leadership forums)Grow strategic initiatives such as Ignition’s Women in Accounting communityDeliver Standout Brand ExperiencesRaise the bar for how Ignition shows upDeliver experiences that are intentional, memorable, and unmistakably on-brand - across every region and formatContinuously evolve formats and channels to stay ahead of the marketLead Cross-Functional ImpactAct as a senior partner to Sales, Marketing, Product Marketing, and Customer ExperienceAlign stakeholders across regions to integrate events and community into core GTM strategyInfluence priorities and bring clarity to planning and executionBuild & Lead a High-Performing FunctionLead, coach, and develop a high-performing events and community teamOwn budget strategy, vendor ecosystem, and operational excellenceEstablish the structure, rhythms, and focus required to deliver at scaleWhat Success Looks Like (First 6–12 Months)A clearly defined and executed global events strategy tied to revenue outcomesMeasurable contribution of events and community to pipeline and customer expansionLaunch or evolution of a flagship Ignition event or seriesA scalable webinar/digital events engine driving consistent engagementA growing, active customer community with defined engagement and advocacy metricsStrong alignment with GTM teams, with events embedded into core revenue motionsWhat You Bring8–12+ years leading B2B SaaS events, field marketing, or community programsProven track record of owning programs that drive pipeline and revenue, not just engagementExperience building and scaling global event strategies and portfoliosStrong experience with customer community and/or advocacy programsDemonstrated ability to operate at both strategic and execution levelsExperience leading teams and/or managing agencies and cross-functional stakeholdersStrong commercial acumen - able to connect experience design to business outcomes3+ years of People leadership and a strong leadership presenceStrong experience operating in the US market, with a deep understanding of regional nuances, customer expectations, and event landscape in EMEA & APACNice-to-HaveExperience in fintech, payments, or SMB SaaSExperience building flagship or large-scale customer eventsFamiliarity with modern event and community tech stacksWhy Join Us:Global SaaS organization - category leader in revenue management from proposals to paymentsWe work without ego in a collaborative, open and transparent work cultureCompetitive salary and employee stock optionsHealth/Dental/Vision insurance from day 1 of employmentAnnual education allowance to support your professional growthEmployee recognition programsQuarterly wellness allowance to spend on your wellness and what this means to youPaid subscription to Headspace and LifeWorks EAP & Wellbeing PlatformFlexible working supported by work from office reimbursement and mobile allowance to allow you to set yourself up safely to work from homePersonal tax return assistance - after all, we are in the accounting business!20 days accrued paid time off annually , along with 10 annual wellbeing daysPaid parental leaveAn extra paid day off to celebrate your birthday, alongside volunteering leaveCompensationBase salary: USD 160,000 - 180,000Variable: USD 20,000Plus Equity and generous benefits & perks packageOur salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth. The final offer amount for this role will be dependent on location, applicable experience, and skillset of the candidate.We may use AI enabled tools to support parts of our recruitment process, such as improving efficiency in scheduling and note taking. These tools are used responsibly and never replace human decision-making, all hiring decisions are made by our people.We aim to keep the process transparent, respectful of your time, and as smooth as possible.We encourage you to apply even if you don’t meet every requirement, experience comes in many forms, and diverse perspectives make our teams stronger.Ignition is an equal opportunity employer. If you require accommodations during the recruitment process or need materials in an alternative format, please contact careers@ignitionapp.com.