Fractional Marketing Lead

About SureSwift Capital SureSwift Capital is a private equity firm with a diversified digital portfolio. We're entrepreneurial and hard-working, and it shows. We win on collaboration and teamwork, and we are looking for the next amazing contributor to join our team. Our focus is on transformation via AI enablement. Our businesses are ready for it, and we are keen to see all that we can achieve. About The Role SureSwift Capital is seeking a Fractional Contract-Based Marketing Lead to own marketing for Tradervue, the trading journal that individual traders and proprietary trading firms have used for 15 years to review and improve their trading. Tradervue has a loyal user base and is at the start of its next stage of growth. In this role you'll build out the marketing function, working directly with the GM to set direction, do the hands-on work, and help decide where to invest time and budget. This is a fractional role at around 20 hours a week.The ideal candidate wants to lead and do the work themselves, not just take direction. They do their best work with autonomy, want their opinions heard, and want to see the results of what they build. They're excited to join a new leadership team building Tradervue's next wave of growth.What You’ll Do Own new product launchesLead AEO and SEO strategy so Tradervue shows up where traders look, in AI answers and in searchReport on trials and paid conversion by plan, and use the numbers to decide where time and budget goBuild and manage earned and owned channels, including partnerships with educators, prop firms and brokersBuild and run lifecycle campaigns that turn signups into paying, long-term customersYour First 90 daysAudit Tradervue's current marketing and set a channel planFind out where Tradervue shows up in AI answers today, and plan how to improve itPlan the next product launchWhat You Bring 5+ years of marketing experience in a growth or performance marketing environment, with at least 2 years owning growth for a SaaS or subscription productDegree in marketing or related fieldExperience leading marketing while also doing the work yourselfComfort working with data and using it to make decisionsThe Details Open to candidates based in the US or Canada within the Pacific, Mountain, Central or Eastern timezonesMonthly retainer of $4,000–7,000 USD, depending on experience and location We thank all applicants for their interest; however, only those candidates selected for interviews will be contacted.