Fractional Director of Marketing

About 1r Agency1r Agency is a digital commerce agency partnering with leading and emerging brands to create high-performing digital experiences and drive meaningful growth. We work across strategy, design, technology, and marketing, with deep expertise in the Shopify and Klaviyo ecosystem.We’re looking for a Fractional Director of Marketing to lead 1r Agency’s marketing strategy and help turn the agency’s expertise, client work, and point of view into marketing that builds awareness, strengthens our brand, and supports new business growth.This is a hands-on leadership role for an experienced B2B marketer who can move comfortably between strategy and execution. You’ll work closely with the VP of Growth & Marketing, Director of Business Development, agency leadership, and internal subject-matter experts to identify the highest-value marketing opportunities and turn them into compelling campaigns, content, events, and experiences.This is an approximately 25-hour-per-week fractional engagement. We’re looking for someone who can bring senior-level marketing thinking and leadership without needing to be full-time.What You’ll OwnMarketing Strategy & PlanningPartner with the VP of Growth & Marketing to develop and execute 1r’s marketing strategy and prioritiesTranslate business and growth goals into focused marketing initiatives and campaignsDevelop and manage the marketing calendar, balancing short-term opportunities with longer-term brand and demand-generation initiativesIdentify opportunities to better leverage 1r’s expertise, client work, partnerships, and industry perspectiveEstablish clear priorities, processes, and ways of working across the marketing functionRecommend where internal resources, agency talent, freelancers, or external partners can best support executionContent, Thought Leadership, & SocialLead 1r’s content and thought leadership strategy across LinkedIn, email, website, and other priority channelsIdentify stories, insights, trends, and points of view worth bringing to marketDevelop and/or oversee thought leadership content for 1r leadership, including ghostwriting and founder POVMaintain a consistent and differentiated brand voice across channelsGuide the development of editorial content, campaign assets, downloadable resources, and other lead-generation contentUse performance insights to continuously improve content strategy and distributionClient Storytelling & Case StudiesBuild a consistent pipeline of compelling client stories, case studies, testimonials, and proof pointsIdentify strong stories within the work happening across 1rInterview clients and internal teams to uncover insights, results, and narrativesLead case studies from concept through publication, leveraging internal creative and marketing resources as appropriateDevelop systems for repurposing client successes across social, email, website, awards, and sales enablementLead the strategy and development of relevant industry award submissionsCampaigns, Email & Lead GenerationDevelop and oversee integrated campaigns tied to business priorities, industry trends, and customer needsLead the strategy for 1r’s email marketing and nurture initiativesDevelop lead-generation opportunities including reports, guides, audits, webinars, and other valuable contentPartner with internal subject-matter experts to turn agency expertise into market-facing contentDevelop campaign briefs and oversee execution across owned, social, email, website, and partner channelsEstablish measurement frameworks and use performance data to optimize campaignsCo-Marketing & PartnershipsWork closely with the Director of Business Development to turn 1r’s strategic partner relationships into meaningful marketing opportunities.Develop the marketing strategy for priority technology and ecosystem partnershipsIdentify and prioritize high-value co-marketing opportunitiesLead the development of joint webinars, content, campaigns, newsletter partnerships, and other activationsCollaborate with partner marketing teams on messaging, creative, promotion, and distributionEstablish repeatable processes for activating and measuring partner marketing opportunitiesThe Director of Business Development owns partner relationships and broader partnership strategy; the Fractional Director of Marketing owns the marketing strategy and activation of those relationships.Events & WebinarsDevelop the marketing strategy for priority conferences, industry events, webinars, and 1r-hosted experiencesBuild pre-event, onsite, and post-event marketing plansLead webinar strategy and execution in partnership with clients, partners, and internal expertsSupport the strategy and promotion of 1r-hosted dinners, networking events, and other experiencesPartner with Business Development on audience strategy, invitations, meeting generation, and follow-upMeasure event performance and identify opportunities to improve future programsWebsite & BrandGuide ongoing marketing content and messaging across the 1r websiteIdentify opportunities for new landing pages, service content, case studies, and thought leadershipPartner with internal design and development resources to execute marketing-related website initiativesHelp evolve 1r’s positioning, messaging, and brand presentation as the business growsEnsure new capabilities, client work, awards, and agency developments are reflected across relevant channelsMarketing Operations & MeasurementEstablish clear marketing processes, workflows, and prioritiesManage marketing projects across internal teams and external resourcesDevelop briefs, timelines, and accountability across initiativesMaintain organized marketing assets, templates, and content librariesMonitor performance across website, social, email, campaigns, and eventsDevelop regular reporting and insights for the VP of Growth & Marketing and agency leadershipContinuously identify opportunities to make 1r’s marketing more efficient, focused, and effectiveWhat We’re Looking ForYou’re an experienced B2B marketer who can think strategically, write exceptionally well, and make things happen.You don't need a large team or a big budget to be effective. You know how to prioritize, find the strongest story, build the plan, and bring the right people together to execute it.Ideally, you have:7–10+ years of marketing experience, preferably within an agency, ecommerce, SaaS, technology, or digital commerce environmentExperience owning or leading a B2B marketing function or significant portion of oneExcellent writing, editing, storytelling, and communication skillsStrong understanding of content, thought leadership, email, campaigns, events, and demand generationExperience developing compelling case studies and customer storiesExperience working directly with founders, executives, sales/business development teams, clients, and external partnersStrong strategic and project management skillsAbility to prioritize effectively and operate with limited hours and resourcesExperience developing marketing programs from the ground upFamiliarity with Shopify, Klaviyo, ecommerce, or the broader digital commerce ecosystem is a plusComfortable being both strategic and hands-on when neededHighly independent, organized, and proactiveYou'll Be Especially Successful Here If You...Naturally spot stories and marketing opportunities in the work happening around youCan turn a business objective into a focused marketing planKnow how to make B2B marketing feel interesting, relevant, and humanHave a thoughtful and practical approach to AI, with experience using AI tools to create efficiencies, accelerate marketing workflows, and improve outputs without sacrificing quality, creativity, or brand voice.Are an exceptional writer who can adapt to different voices and audiencesKnow how to get the most out of limited time, resources, and budgetCan operate comfortably with executives and senior stakeholdersAre comfortable building processes where they don't already existKnow when to personally execute something and when to bring in the right resourceUnderstand how content, client proof, email, events, partnerships, and campaigns work together to support growthEnjoy working in a fast-moving agency environment where priorities can evolve quicklyHow Success Will Be MeasuredMarketing Strategy & Execution:A focused marketing strategy and consistent execution against 1r’s highest-priority growth initiatives.Brand & Thought Leadership:Increased visibility, engagement, and differentiation among 1r’s target audience through content, thought leadership, and client storytelling.Qualified Demand:Consistent generation of qualified leads and marketing-sourced opportunities aligned with 1r’s ideal client profile.Client & Partner Marketing:A strong pipeline of compelling case studies, client stories, awards, events, and co-marketing initiatives that strengthen credibility and support new business.Marketing Performance:Clear measurement of channel and campaign performance, with insights used to continuously improve marketing effectiveness.Marketing Operations:Efficient processes, workflows, and resource allocation that enable 1r to execute consistently and maximize the impact of a fractional marketing function.Perks & BenefitsWhy 1r?Work with a great team: We’re collaborative, smart, and serious about doing great work (but we also know how to have fun).Meaningful ownership: You’ll have the opportunity to shape 1r’s marketing strategy and make a visible impact on the business.Senior-level collaboration: Work directly with agency leadership, subject-matter experts, and our Business Development team.Flexible, remote-first environment: Work from wherever you do your best work.The right amount of autonomy: We trust people to own their work without unnecessary layers of process or oversight.Room to make your mark: This is an opportunity to help build and evolve the marketing function, not simply step into an existing playbook.Smart people, interesting work: Collaborate with a team working across innovative brands, ecommerce, technology, creative, and digital experiences.Note: We do not offer sponsorship or VISA of any kind at the current time.