Fractional Chief Marketing Officer — Turn Marketing Strategy Into Measurable Growth

Fractional Chief Marketing Officer — Turn Marketing Strategy Into Measurable Growth Company: How To MANAGE a Small Law Firm (HTM)Location: 100% RemoteEmployment Type: Full-Time | W-2 ExecutiveCompensation: $110,000 Base + Performance Compensation | $182,000+ On-Target Earnings Are you a CMO who loves helping business owners grow? What if you could work directly with business owners, help shape their marketing strategy, drive measurable growth — without having to spend your time finding your next client? That's what makes this opportunity different. How To MANAGE a Small Law Firm (HTM) is a national leader in Fractional C-Suite services for solo and small law firms. We're looking for an experienced Chief Marketing Officer / Fractional CMO who can serve as a strategic marketing partner to a portfolio of law firm owners. You'll help owners understand their marketing numbers, develop strategies that drive growth, build systems and accountability, and turn marketing from an expense into a measurable business investment. And you won't have to sell the engagements yourself. HTM provides the client portfolio. You focus on doing what you do best — leading marketing and producing results. WHAT YOU'LL DO As a Fractional CMO, you'll serve as the marketing executive and strategic advisor to multiple law firm owners. You'll: Develop marketing strategies tied directly to business and revenue goalsHelp owners identify the right marketing opportunities and prioritiesBuild marketing systems, processes, and accountabilityDevelop and refine brand strategy and positioningOversee digital and traditional marketing initiativesAnalyze marketing performance, KPIs, lead generation, conversion, and ROIIdentify what's working, what's not, and where marketing dollars should be investedCoach and advise business owners who may not have a traditional marketing backgroundMentor internal marketing team members and outside marketing partnersTurn strategy into execution and measurable resultsHelp clients build marketing programs that are sustainable and scalable WHO YOU ARE We're looking for an experienced Chief Marketing Officer, Fractional CMO, or senior marketing executive who understands that great marketing isn't just about generating activity — it's about generating business results. You don't have to have followed one specific career path. You may have built your experience as a CMO, Fractional CMO, agency leader, consultant, VP of Marketing, or another senior marketing leadership role. What matters most is your ability to think like a CMO, operate like a business leader, and coach business owners toward measurable results. You'll be a strong fit if you have: 10+ years of senior-level marketing leadership experienceSignificant experience operating at the CMO levelExperience as a Chief Marketing Officer, Fractional CMO, or equivalent senior marketing leaderExperience advising, leading, or managing marketing for multiple businesses or clientsStrong understanding of marketing strategy, lead generation, conversion, branding, analytics, and ROIA data-driven approach to making marketing decisionsExperience working directly with business owners, CEOs, or senior executivesThe ability to coach, challenge, and hold business owners accountableStrong business acumen and an understanding of how marketing connects to revenueThe ability to move between big-picture strategy and practical executionBachelor's degree or equivalent leadership experience Legal, agency, consulting, professional services, or small/mid-sized business experience is a plus — but not required. We'll teach you the legal side of the business. EXPERIENCE THAT WILL STAND OUT The strongest candidates will have experience: Serving as a CMO or Fractional CMOManaging multiple businesses or clients at the same timeAdvising owners of small and mid-sized businessesBuilding marketing strategies from the ground upConnecting marketing activity to revenue and profitabilityManaging agencies, vendors, internal marketing teams, or outside partnersUsing data and KPIs to make strategic decisionsCoaching non-marketing executives or business owners If you've spent your career in a large corporate marketing department but haven't had much direct experience advising business owners, this may not be the right environment for you. WHY HTM? You get to be the CMO — without having to build the practice. One of the biggest challenges of fractional consulting is constantly having to find the next client. You won't have to do that here. HTM handles the client acquisition and business development. You'll have a portfolio of law firm owners to advise and the support of an established organization behind you. No business development We provide the client engagements. You don't have to cold call, network endlessly, or constantly sell your next engagement. Predictable income + performance upside You'll receive a $110,000 base salary plus performance compensation, with $182,000+ on-target earnings. Make a real business impact You're not simply creating marketing plans or handing clients a report. You'll work directly with business owners and help them understand their numbers, make better decisions, improve their marketing, and grow their businesses. Work with multiple businesses If you enjoy the variety of working with different businesses and solving different marketing challenges, this role gives you that opportunity without the instability of running your own consulting practice. Established systems and support You won't be starting from scratch. HTM has established systems, resources, processes, and a team supporting the client experience. COMPENSATION & BENEFITS $110,000 base salary + performance compensation$182,000+ On-Target EarningsMedical, dental, and vision insurance — 75% employer-paidShort- and long-term disability401(k) matchUnlimited PTOPaid Thanksgiving-week shutdown100% remote positionFull-time W-2 employment LOCATION This is a 100% remote position. Candidates must currently reside in one of the following states: AZ, CO, FL, GA, IL, MD, MI, NC, NJ, NY, PA, TX, VA, or WA Candidates must be authorized to work in the United States without sponsorship. ABOUT HTM How To MANAGE a Small Law Firm helps solo and small law firm owners build the business behind the practice. Our Fractional C-Suite executives work directly with law firm owners in areas including CEO leadership, operations, finance, marketing, and growth. We're looking for A Players who want to make a meaningful impact, enjoy working directly with business owners, and believe that great advice should ultimately produce great results Apply Today Become the marketing leader growing law firms rely on to build their brand, generate leads, and scale successfully — with a team, systems, and pipeline already built around you.