Fractional Chief Marketing Officer (CMO)

Company: LearntasticLocation: Remote - United States onlyCommitment: Part-time / Fractional, ~20 hours per weekCompensation: $5,000–$7,000 per month (DOE)Reports to: CEO / FounderAbout LearntasticLearntastic is on a mission to make learning engaging, accessible, and effective. We're looking for a hands-on, strategic marketing leader to help us sharpen our brand, grow our audience, and drive measurable growth — without the cost of a full-time executive hire.The RoleWe're seeking an experienced Fractional CMO to own our marketing strategy and execution on a part-time basis. This is an ideal role for a senior marketing leader who wants the strategic scope of a CMO position with the flexibility of a fractional engagement. You'll work closely with the founder/CEO and a small internal team (and/or outside contractors/agencies) to set direction, prioritize initiatives, and drive results.What You'll DoStrategy & LeadershipDevelop and own the overall marketing strategy aligned with company goals and growth stageDefine target audience segments, positioning, and messagingSet marketing budget priorities and allocate resources for maximum ROIBrand & ContentGuide brand voice, visual identity, and messaging consistency across channelsOversee content strategy (blog, video, social, email) to build audience trust and engagementGrowth & Demand GenerationLead customer acquisition strategy across paid, organic, and lifecycle channelsIdentify and prioritize highest-leverage growth channels for the current stage of the businessSet and track KPIs (CAC, LTV, conversion rates, funnel metrics)Team & Vendor ManagementManage relationships with agencies, freelancers, or in-house marketing hiresProvide direction and feedback to contractors handling execution (design, ads, SEO, etc.)Reporting & OptimizationEstablish reporting cadence and dashboards for marketing performancePresent regular updates to leadership on progress against goalsContinuously test, learn, and optimize campaignsWhat We're Looking For8+ years of marketing experience, including senior/leadership roles (VP, Director, or CMO level)Required: Proven marketing leadership experience in EdTech and/or SaaS (B2B or B2C) — please only apply if you have direct experience in one or both of these spacesDemonstrated success transitioning organizations from paid-acquisition dependency to sustainable organic growth (SEO, content, community, referral, etc.)Strong grasp of both brand marketing and performance marketingComfortable being hands-on — this role blends strategy with execution, especially in a lean team environmentExperience managing agencies, freelancers, or small marketing teamsData-driven approach with fluency in marketing analytics toolsExcellent communication skills; able to work autonomously and report clearly to leadershipMust be based in the United States and authorized to work in the U.S.Available for ~20 hours/week with flexibility to align with team working hoursNice to HaveExperience scaling an early-stage or bootstrapped companyExisting network of trusted freelancers/agencies for design, paid media, SEO, etc.Compensation & TermsRate: $5,000–$7,000/month, commensurate with experienceHours: ~20 hours/week (flexible schedule)Engagement type: Contract / fractional (1099), not a full-time employee roleLocation: Remote, U.S.-based candidates only