Field Marketing Specialist

About the RoleBirdeye is looking for a Field Marketing Specialist to drive pipeline through high-impact, in-person hosted events across the Central and Western U.S.This is a hands-on, individual contributor role focused on planning and executing regional events that bring together senior decision-makers from our target accounts. You'll work closely with Sales to drive registrations, support targeted outreach, secure pre-event meetings, and ensure we're getting the right prospects in the room.We're looking for someone who's organized, proactive, and comfortable managing multiple events at once, with a clear understanding of how field marketing contributes to pipeline and revenue.Key ResponsibilitiesOwn regional hosted events end-to-end, from event planning, budgeting, vendor management, and logistics to on-site execution and post-event reporting.Partner closely with Sales to align events with target accounts and pipeline priorities.Develop and execute targeted outreach strategies to drive qualified registrations, attendance, and pre-event meetings.Monitor registration progress and work with Sales to maximize attendance from priority accounts.Coordinate with internal teams, including RevOps, Design, Product Marketing, and Customer Marketing.Track and report on event performance, including registrations, attendance, meetings booked, pipeline generated, and revenue impact.Maintain organized event trackers, timelines, budgets, and post-event recaps.Support broader field marketing programs as needed, including trade shows, sponsored events, and partner activations.What We're Looking For2–4 years of experience in field marketing, event marketing, or B2B marketing, preferably in SaaS or technology.Experience planning and executing in-person events, ideally regional hosted or executive-level events.Experience working closely with Sales teams and supporting pipeline generation.Strong project management and organizational skills, with the ability to manage multiple events simultaneously.Experience managing event budgets, vendors, and logistics.Strong communication skills, attention to detail, and ability to work independently.Familiarity with Salesforce, Marketo, or similar platforms is a plus.Location, Hours & TravelLocation: Remote, Central Time Zone preferred. Pacific Time Zone candidates will also be considered.Working hours: 8:00 AM–5:00 PM CST, with flexibility for PST schedules.Travel: 20–30%, typically 2–3 trips per month averaging two days each. Occasional evenings or weekends during events, with schedules balanced during non-event weeks.