Field Marketing Manager

DescriptionPelvic Rehabilitation Medicine is a physician-led specialty health care organization whose core business is to provide evidence-based, individualized treatment services for those suffering with chronic pelvic pain. Approximately 15-25% of men and women suffer from pelvic discomfort. In the US chronic pelvic pain impacts 28 million women and is projected to grow to 43.6 million by 2050 according to the NICHD.  Persistent pelvic pain is often overlooked, untreated, and misguided. At PRM, our mission is to decrease the time patients are suffering from pelvic pain symptoms. Pelvic Rehabilitation Medicine has positioned itself at the center of the pelvic pain ecosystem. We are nationally recognized experts dedicated to reducing the number of people suffering from this affliction. Our unique outpatient, non-operative, minimally invasive ultrasound-guided approach to the pelvis is the first of its kind in the country. Our team focuses on diagnosing and treating chronic pelvic pain in women and men with a procedure that is safe, effective, and more comfortable than what has been offered by pelvic pain providers in the past. Pelvic Rehabilitation Medicine was formed in 2017 and is headquartered in West Palm Beach, FL. Since its inception, PRM has experienced rapid growth and routinely attracts patients from across the US and internationally. Pelvic Rehabilitation Medicine's fast-paced success has garnered the attention of the investment community, positioning it to expand into new markets. JOB TITLE: Field Marketing Manager  LOCATION: Remote- This is a remote opportunity; candidates must reside in TEXAS or FLORIDA near where PRM has a location. This includes: Dallas, San Antiono, Houston, Miami and West Palm Beach.DEPARTMENT: Marketing BENEFITS: Health, Vision and Dental, Paid holiday and PTO, FSA, High-income potential with base and bonus structure, etc. BONUS STRUCTURE: Employee will be eligible for an incentive compensation program tied to marketing performance metrics. The bonus structure is based on employee performance combined with team performance, quarterly. With the employee's direct supervisor, performance metrics will be set and agreed upon , and those metrics will determine the value of the bonus. In combination with quarterly team performance, the employee can meet up to 10% of their annual salary through a quarterly performance bonus.  Position OverviewPelvic Rehabilitation Medicine (PRM) is seeking a strategic, relationship-driven Field Marketing Manager to support regional growth initiatives across our national network of Centers of Excellence.This role sits at the intersection of marketing, provider partnerships, referral growth, and local market expansion. The Field Marketing Manager is responsible for developing and managing regional referral relationships, supporting provider visibility and engagement, activating local growth initiatives, and contributing to patient volume growth across assigned territories.Unlike traditional healthcare business development roles focused on transactional outreach or routine office visits, this role is highly strategic and integrated within PRM’s Growth & Marketing organization. Field Marketing Managers partner closely with surgeons, non-operative providers, campaign management, digital marketing, operations, and executive leadership to strengthen PRM’s regional presence and referral ecosystem.Field Marketing Managers serve as the primary relationship owner for assigned territories and play a critical role in scaling PRM’s national brand while supporting local market growth.Core ResponsibilitiesTerritory Growth & Referral StrategyOwn regional referral relationship development across assigned marketsBuild and maintain strategic referral pipelines across Tier 1, Tier 2, and Tier 3 provider networksSupport growth of both surgical and non-operative service lines within assigned territoriesIdentify opportunities for referral expansion, partnership development, and local market activationContribute to territory growth goals tied to NPVs, admits, and referral pipeline influenceSupport pipeline development initiatives for denovo and expansion marketsProvider Partnerships & Relationship ManagementServe as the primary field marketing partner for assigned providers and territoriesDevelop and maintain relationships with key referring physicians, healthcare organizations, and strategic partnersCoordinate high-value provider meetings, VIP visits, and strategic introductions for PRM surgeons and providersSupport provider visibility initiatives including educational events, partnerships, webinars, and regional activationsPartner with providers to identify local growth opportunities and market needsCampaign & Market ActivationPartner closely with Campaign Management to execute regional growth initiatives and local market activationsSupport execution of denovo launches, referral campaigns, educational programming, and strategic partnershipsAssist with market-specific outreach aligned with national marketing initiativesCollaborate with Digital Marketing and Content teams to support local market awareness and referral growth strategiesParticipate in select conferences, provider events, and strategic partnership opportunities as neededCross-Functional CollaborationPartner closely with Marketing, Operations, Intake, and Provider teams to align regional growth effortsProvide field insights and market intelligence to internal stakeholders and leadershipSupport forecasting discussions and growth planning initiativesCollaborate with Campaign Managers to ensure alignment between national campaigns and local market executionReporting & PerformanceTrack and report on referral pipeline development, strategic partnerships, provider engagement, and market activityMonitor territory performance and contribute to growth forecasting discussionsMaintain organized documentation of outreach, relationships, and territory initiativesSupport achievement of territory growth goals tied to surgical and non-operative volume growthOperating ModelPRM’s Field Marketing team operates under a territory ownership model focused on:Referral pipeline developmentStrategic provider partnershipsLocal market activationRegional growth supportDenovo market expansionCross-functional marketing collaborationThis role is relationship-based and growth-oriented, not transactional sales-focused. Field Marketing Managers act as strategic regional growth partners supporting long-term provider engagement and market development initiatives.Territory StructureEach Field Marketing Manager owns a defined geographic territory and serves as the strategic relationship lead for providers, referral partners, and regional growth initiatives within that market.The role supports:Surgical growth initiatives (approximately 70%)Non-operative / pelvic pain service line growth (approximately 30%)Requirements Qualifications4+ years of experience in healthcare marketing, provider relations, field marketing, referral growth, or strategic business developmentStrong relationship-building and communication skillsExperience working cross-functionally within fast-paced healthcare organizationsHighly organized with ability to manage multiple markets and priorities simultaneouslyComfortable working independently across assigned territoriesExperience supporting physician practices, specialty healthcare, or multi-location healthcare organizations preferredPassion for women’s health, healthcare advocacy, and patient-centered care strongly preferredSuccess MetricsField Marketing Managers are evaluated on:Referral pipeline growth influenceStrategic provider engagementTerritory NPV and admit contributionProvider partnership developmentLocal market activation successDenovo pipeline developmentCross-functional collaboration and execution