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Field Marketing Manager

Haast
7 hours ago
Full-time
On-site
New York, New York, United States
Field Marketing Manager, USLocation: Remote (US), Eastern time zone preferred Travel: ~30% for conferences, dinners, and regional events About HaastWe're building one of the first agentic systems for enterprise legal and compliance teams that actually automates their manual work. End-to-end. Delivering 80% faster compliance reviews and 4x productivity gains.We recently closed a $12M USD Series A (Peak XV Partners, DST Global, Airtree) and are ramping hard; building the infrastructure that will completely re-define how enterprises think about compliance.Think Canva for design. Atlassian for projects. Haast for compliance.Why This Role ExistsAs Haast enters the US market after building traction in Australia, we know buyers don't find us by accident. They see us at the right conference. They get pulled into the right campaign. They hear from a rep with the right message at the right moment. All of that has to come together for a fast moving financial services buyer to actually pick Haast.This role owns that work end to end: events, campaigns, ABM, digital activation, email, and the enablement that gets sales the tools and timing they need.What You'll OwnRun the US field marketing calendar end to end: conference sponsorships, executive dinners, roundtables, and webinars – from concept through budget, logistics, promotion, and follow-upBuild and execute account-based programs against Haast's priority accounts, working closely with sales to identify targets and tailor engagementRun integrated, pain-based campaigns that pair field activity with outbound, content, and paid supportManage HubSpot as our marketing system of record – campaign builds, workflows, list management, and reporting – keeping data clean and attribution accurateRun email marketing that supports campaigns and nurtures accounts through the pipelineDevelop co-marketing relationships with partners as they're established, from joint events to shared campaignsSupport website work: content updates, landing pages, and ongoing optimizationManage US paid media activation in support of campaigns and eventsBuild sales enablement materials and give the US sales team what they need, when they need it, to work field and campaign leadsSupport execution of global (EU) campaigns, coordinating with the broader teamWhat We're Looking For5+ years of B2B marketing experience spanning field marketing and hands-on digital execution, ideally in SaaS or a similarly complex saleA track record of running events – conferences, dinners, webinars – that generate real pipeline, not just attendanceExperience running or supporting ABM programs alongside a sales teamStrong, hands-on HubSpot experienceComfort owning a budget and reporting on ROI – you know the difference between activity and impactExperience supporting or coordinating global/multi-region marketing programsExperience supporting website work (CMS, landing pages)A self-starter who's equally comfortable setting strategy and executing the detailsBased in the US, Eastern time zone preferred, with willingness to travel ~30% for eventsNice to have: experience marketing into financial services or another regulated industry; experience with paid media platforms (LinkedIn Ads, Google Ads); basic design skills (Canva) for quick landing page or asset turnaround.Why HaastOwn a function early: you'll shape how Haast shows up in marketReport directly to our newly hired VP of Marketing based in the US, building this function together from the ground upWork on something real and trusted by major global enterprisesGrow fast: learn more in 12 months than most roles offer in three yearsEquity and upside: we share success with the people building itCulture: ambitious, engineering-led, no red tapeBenefits: Health Insurance, 401k, Generous PTO How to ApplyApply with:Your CVA brief note on this question: Tell us about an event or campaign you've executed that you're genuinely proud of. What was the outcome?No closing date. We review applications on a rolling basis.At Haast, we believe bold ideas come from diverse perspectives. We're committed to building a team that reflects the world we work in. Even if you don't tick every box, we'd love to hear from you.