Field Marketing Manager

Company Description The Adaptavist Group is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow.We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, GitLab, monday.com and Aha!We make change happen. From anywhere. What we offer you We offer a very generous holiday (PTO) allowance, trusting you to take vacation time that suits your personal life, alongside flexible working hours that empower you to work when it best fits you and your team. We provide MacBooks to all employees and additional support for fully remote workers to set up their home offices. Our exceptional Time Away Policy includes 26 weeks of fully paid leave for birthing parents, 13 weeks for non-birthing parents, and extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS. Our trusting, flexible, remote-first way of working means that work can fit around your life, rather than your life fitting around work. Read our full list of benefitsJob DescriptionAs a Field Marketing Manager for North America, this role is critical in aligning regional marketing initiatives with the goals of the sales organization. You’ll be the key marketing partner for the regional sales team, developing and executing marketing programs that build pipeline, accelerate deals, and drive revenue. You will be responsible for understanding the regional sales strategy, identifying opportunities to support pipeline growth, and managing marketing performance with clear attribution and influence on sales outcomes. This is a highly collaborative role that bridges strategic planning and hands-on execution.What you'll be doingSales alignment and regional strategy: - Act as the marketing business partner to the regional sales team; attend sales meetings, understand territory plans, and translate them into marketing strategies. - Collaborate closely with regional sales leadership to prioritize marketing programs based on pipeline goals, target accounts, and deal stages, including identifying opportunities for marketing to help accelerate late-stage deals and reduce sales cycles. - Provide insight into market trends, customer behaviour, and competitive activity that inform regional campaigns. - Maintain a close feedback loop with account executives and business development executives to assess the impact of marketing touchpoints on deal velocity. Use data to continuously optimize marketing plans and demonstrate business value to key stakeholders. Marketing planning and execution: Marketing management: - Actively contribute to regular regional marketing planning in conjunction with your team, to bring your expertise to activity/project budgeting - Activate and oversee all campaigns whilst closely collaborating with all other teams/suppliers for successful outcomes which will heavily focus on integrated multi-channel campaigns and regional events - Plan, manage and execute integrated, multi-channel demand generation programs, incorporating events, organic and paid media, ABM (account-based marketing), email marketing, and digital marketing programs. - Work with wider team for messaging/communications around events, ensuring cohesion and consistency as needed - aligned to our goals and target audiences - Work with suppliers, partners to coordinate and oversee end-to-end details of events including event communications, logistics such as venue selection and contracts, budgeting, booth design, and on-site execution. - Align to and collect key metrics for the region to understand the impact being created, with regular stakeholder reporting and optimization. - Support enablement with sales and ensure the team is enabled across all related marketing campaign outreach and qualified lead follow-ups. Localisation: - Implement and localize SEO strategies to improve search visibility, website traffic, and lead generation in the region; ensure content is optimized for local search behaviour and aligned with global SEO guidelines - Manage regional website updates, including deploying new features and functionality within the CMS, localizing and optimizing content, and providing feedback, contributions and insights to Adaptavist’s global website roadmap Partner marketing - regional: - Be our partners’ main operational point of contact for marketing in the region, where needed; develop and articulate communication strategy for Adaptavist and partner integrated efforts; manage partner marketing communications (eg. announcements, company updates, etc) - Build and execute collaborative marketing and regional GTM plans with partners along with internal teams and stakeholders to achieve business outcomes. This includes but not limited to joint communication proposition (eg. announcements, company updates, etc), content development (e.g. blogs, case studies), and partner-related offline/online events Measurement, outcomes focus: - Measures and reports on the impact of the marketing initiatives, recommending revised activities to improve ongoing results to continuously optimize marketing strategies - Support enablement of regional business development and sales development - to maximize the outcomes of campaigns and activities. Team Contribution: - Influence and foster strong networks with your business partners by presenting your work in meetings across the business. - Contribute to improvement initiatives across Adaptavist and the Group to support the wider development and growth of the Group, fostering a culture of continuous improvement.Qualifications- B2B field marketing experience, preferably in Tech industry, across a broad range of multi-channel, integrated marketing activities with a particular focus on events execution - Exceptionally good at understanding the needs and expectations of a diverse set of customers and stakeholders - Confident and self-assured communicator. Experience of managing agencies, suppliers, contractors and direct reports and also able to influence widely to build relationships - Data-led, a strong handle of marketing metrics and a high level of understanding web analytics/tracking/reporting. ensuring all marketing is highly measurable and contributes towards our B2B KPIs. - Excellent organizational and prioritization skills - experience of leading and managing multiple complex projects with attention to detail but also an ability to think innovatively and creatively - Proven track record of understanding how to build and deploy campaigns to achieve the desired outcomes; on time and on budget and with the right quality - Strong knowledge of regional demand generation strategies and tactics, including account segmentation, content localization and content personalization - Strong analytical and problem solving skills - Excellent English written and verbal communication skills - Ability to travel, as needed, to support key initiativesAdditional InformationNot ticking every box? That’s totally okay! Studies show that women and people of colour might hesitate to apply unless they meet every single requirement. At ScriptRunner, part of TAG, we’re dedicated to creating a diverse and welcoming team. If you’re passionate about this role and keen to learn and grow with us, we encourage you to apply, even if you don’t have everything that's listed just yet. Drop us your application, we’d love to hear from you! What to expect We have published some support on Interviewing with us to try to alleviate any pre-interview anxieties, here you’ll find information to help you prepare and ace an interview at TAG. You can read them hereEqual opportunities for everyoneAt The Adaptavist Group, we are committed to promoting a diverse and inclusive community and believe this positively impacts both the creation of our innovative products and our delivery of bespoke solutions to our global customers and our own unique culture. We encourage all qualified applicants, regardless of age, disability, race, sexual orientation, religion or belief, sex, gender identity, pregnancy and maternity, marriage, and civil partnership status. From our family-friendly policies to our flexible work environment we offer a range of benefits and policies in order to support staff from all different backgrounds. If you have any questions, please do ask us.Check out our WORK180 pageCheck out our Flexa pageWe look forward to your application! Equal opportunities for everyoneAt The Adaptavist Group, we are committed to promoting a diverse and inclusive community and believe this positively impacts both the creation of our innovative products and our delivery of bespoke solutions to our global customers and our own unique culture. We encourage all qualified applicants, regardless of age, disability, race, sexual orientation, religion or belief, sex, gender identity, pregnancy and maternity, marriage, and civil partnership status. From our family-friendly policies to our flexible work environment we offer a range of benefits and policies in order to support staff from all different backgrounds. If you have any questions, please do ask us.Check out our WORK180 pageCheck out our Flexa pageWe look forward to your application!Égalité des chances pour tousChez The Adaptavist Group, nous nous engageons à promouvoir une communauté diversifiée et inclusive et sommes convaincus que cela a un impact positif sur la création de nos produits innovants, la fourniture de solutions sur mesure à nos clients internationaux et notre culture unique. Nous encourageons toutes les candidatures qualifiées, quels que soient leur âge, leur handicap, leur origine ethnique, leur orientation sexuelle, leur religion ou leurs convictions, leur sexe, leur identité de genre, leur état civil, leur grossesse et leur maternité. Grâce à nos politiques favorables à la famille et à notre environnement de travail flexible, nous offrons une gamme d'avantages et de politiques afin de soutenir nos collaborateurs de tous horizons. Pour toute question, n'hésitez pas à nous contacter.Consultez notre page WORK180Consultez notre page FlexaNous attendons votre candidature avec impatience!