Field Marketing Manager, Beverage (Ohio/NJ)

The Role  As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Beverage Field Marketing Manager for the Midwest will be a key player in expanding our THC-infused beverage business and growing consumer awareness about our best-in-class products across the state.   This role is designed for individuals who have a self-starter mentality, a deep understanding of field marketing best practices and tactics, and that have a passion for bringing our brands to life through the three-tiered distribution network. Experience within the (alcohol) beverage space is a plus.   As a member of the Beverage Team, the Field Marketing Manager for Ohio & New Jersey will oversee the planning, execution, and optimization of activations and local partnerships for our THC-infused beverage brands, including Señorita and RYTHM Beverages. You will collaborate with the beverage sales team, brand, events & experiences, creative, local marketing, compliance, and external partners to deliver innovative and seamless activations that resonate with our target audience. Your work will drive awareness, engagement, and loyalty for our beverage portfolio.  The ideal candidate lives in Columbus, Ohio. This position requires regular travel within assigned territories (25-50%) for events, customer meetings, and partner activities. Some national travel may be required for company meetings and major industry events. Responsibilities  Develop and execute comprehensive activation strategies to achieve sales and brand objectives:   Establish and track key performance indicators (KPIs) to measure campaign effectiveness and ROI  Conduct post-event analysis and reporting to optimize future activities  Responsible for activation recaps, metrics, and overall event success  Establish and maintain strong relationships with key accounts and the local wholesalers  Collaborate with regional sales leads to sell in brand programming to key accounts  Lead the planning and execution of brand activations, special events, venue/event sponsorships, and promotions  Partner leadership: Own the local relationships for venue and event sponsorships, building plans collaboratively to drive and active our brands to maximize the partnership value  Manage event logistics including vendor relationships, budget allocation, and cross-functional coordination  Manage local Brand Ambassador team including recruitment, training, weekly event execution, and reporting  Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives  Trade Show Support & Management: Plan, coordinate, and execute regional events, trade shows, and conferences  Mange local budget & budget reporting/reconciliation  Perform pre-calls and checklists in preparation for sampling events  Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events  Stay up to date on local events and local regulatory dynamics and changes  Qualifications   Proven track record of supporting sales organizations, building consumer salient brands and managing on-premise activations, event marketing, or venue partnerships   3+ years in brand activation, experiential marketing, or related fields, ideally within the beverage or cannabis industries   Exceptional communication and relationship-building abilities, both internally and externally   Strong project management skills with experience in coordinating multiple initiatives simultaneously  Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense and resourcefulness  Adapts and thrives in a demanding, fast-paced environment  Possesses a high level of critical thinking  Operates with a high level of professionalism and integrity, including dealing with confidential information  Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb  Must have a solid understanding of the Cannabis laws, rules and regulations and passion to further their understanding and knowledge of the industry and the laws.  This position requires regular travel within assigned territories (25-50%) for events, customer meetings, and partner activities. Some national travel may be required for company meetings and major industry events.  Additional Requirements  Must pass any and all required background checks   Must be and remain compliant with all legal or company regulations for working in the industry   Must possess valid driver’s license  Must be a minimum of 21 years of age    #LI-REMOTEThe pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.Green Thumb Pay Range$80,000—$95,000 USD