Field Marketing Coordinator

At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. As a Field Marketing Coordinator at Vanta, you'll be the operational backbone driving our field marketing programs from concept to execution, ensuring every event and activation runs seamlessly while directly supporting pipeline generation goals.Vanta's Field Marketing team builds brand awareness and generates demand through strategic in-person and virtual events, regional programs, and executive experiences. We create meaningful touchpoints that connect security and compliance decision-makers with Vanta's solutions.In this role, you'll own the end-to-end logistics and execution of regional field events while partnering closely with Sales and SDR teams to drive registrations, capture leads, and support follow-up. You'll be essential to scaling our field presence as we grow our upmarket business.What you’ll do as a Field Marketing Coordinator at Vanta:Own end-to-end planning and execution of regional field events including conferences, trade shows, regional roadshows, executive roundtables, and customer appreciation eventsLead event logistics including venue selection, vendor negotiation, budget management, staffing, shipping, AV/tech coordination, and on-site executionResearch and evaluate high-impact event and sponsorship opportunities aligned with Vanta's target accounts (ICP) and regional sales prioritiesDevelop event themes, messaging, and programming that resonate with security, compliance, and IT decision-makersServe as on-site event lead, ensuring flawless execution and serving as primary problem-solverPartner closely with Sales and SDR leadership to align field marketing with pipeline goals and account-based strategiesCoordinate pre-event outreach campaigns to drive registrations and meetings with target accountsEnsure seamless lead capture, routing, and follow-up processes for all eventsBrief sales teams on event attendees, talking points, and follow-up prioritiesSupport post-event nurture campaigns in collaboration with Demand GenerationManage sourcing, inventory, and distribution of swag, branded materials, and executive gifts for events and ABM programsEnsure Vanta's booth presence and brand experience stands out at every activationCoordinate shipping logistics for materials to events, vendors, and prospectsBuild and maintain vendor relationships for swag, printing, and event productionTrack and report on event KPIs including attendance, pipeline generated, conversion rates, and ROIAnalyze lead quality and work with Sales to refine targeting and messagingMaintain event playbooks, vendor databases, and post-event retrospectivesUse data and insights to continuously improve field marketing performance and efficiencyHow to be successful in this role:2-5 years of experience in field marketing, event marketing, or event operations, preferably in B2B SaaS or technologyComfortable travelling 20-30% of the timeStrong preference for this candidate to live in San Francisco or New YorkProven track record of independently managing complex, multi-stakeholder events from research to post-event analysisStrong project management skills with ability to manage multiple events and workstreams simultaneouslyExperience partnering with sales teams and aligning marketing programs to pipeline goalsProficiency with event management platforms (Swoogo, Luma)and CRM systems (Salesforce, HubSpot)Excellent vendor negotiation and relationship management skillsBudget management experience and demonstrated ability to deliver ROIOwnership mindset—you identify opportunities, make decisions, and drive initiatives forward without waiting to be told what to doStrategic thinking—you connect individual events to broader business objectives and pipeline targetsExecution excellence—you're detail-oriented and ensure flawless delivery, even under pressureCross-functional influence—you build strong relationships and collaborate effectively across Sales, Marketing, and Product teamsData-driven approach—you use metrics and insights to make decisions and optimize performanceAdaptability—you thrive in a fast-paced environment and pivot quickly when priorities shiftExperience in security, compliance, or trust/privacy tech sectors (nice to have)Background with account-based marketing (ABM) programs (nice to have)Familiarity with planning events for technical audiences such as CISOs, security engineers, and compliance professionals (nice to have)Experience with virtual and hybrid event formats (nice to have)Existing vendor network and event industry relationships (nice to have)Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.What you can expect as a Vanta’n:Industry-competitive salary and equityComprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans16 weeks fully-paid Parental Leave for all new parentsHealth & wellness stipendRemote workspace, internet, and cellphone stipendCommuter benefits for team members who report to the SF and NYC officeFamily planning benefitsMatching 401(k) contribution with immediate vestingFlexible PTO policy, plus 80 hours of Sick Time11 company-paid holidaysVirtual team building activities, lunch and learns, and other company-wide events!Offices in SF, NYC, London, Dublin, Tel Aviv, and SydneyTo provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors and may vary based on candidate location, skills, depth of work experience, and relevant licenses/credentials. #LI-remoteAt Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.About VantaWe started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security. From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged. Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that's real-time and transparent.