Field & Community Marketing Manager

Puzzle is redefining how companies navigate their financials. We've built modern, AI-powered accounting software that empowers accounting firms and the founders they serve with real-time, comprehensive financial insights. Our platform drafts books in real time, integrates natively with Stripe, Ramp, Mercury, Brex, Gusto, and more and delivers AI-powered analysis that goes far beyond traditional accounting systems.Accounting is relationship-driven. Startups are network-driven. As Puzzle scales, the way we win is through trust, presence, and relationships built in the room — across both the accounting firm community and the founder/VC ecosystem.We're hiring a Field & Community Marketing Manager who is already embedded in the SF startup and venture ecosystem — with strong personal relationships across founders, investors, and operators — and who is ready to build that same depth of presence in the accounting firm world.Every activation, partnership, and community program you run is expected to generate pipeline, drive meetings, and move revenue. You'll be measured like a revenue owner, not just a marketer.What We’re Looking ForYou will own strategy and execution across field events, community programs, social media, and ecosystem relationships — for both of Puzzle's core segments: accounting firms and founders/SMBs.Accounting firm decision-makers are concentrated at a small number of industry events and community touchpoints — and showing up consistently, credibly, and with the right relationships is how we win there. The founder and VC ecosystem is the second critical channel, and your existing network is a core asset from day one.You'll work closely with Sales and Marketing to ensure every activation has clear objectives, structured follow-up, and measurable ROI.This is a remote role and day-to-day work can be done from home. However, candidates based in the San Francisco Bay Area will be preferred, as the role includes regular participation in startup and fintech ecosystem events, relationship-building within the community, and occasional hosting opportunities. Willingness to travel for conferences, events, and speaking engagements outside of San Francisco is also required.What You'll OwnField Events & Experiential MarketingAccounting firm leaders evaluate vendors and make switching decisions at a concentrated set of industry events — and we need to show up properly, consistently, and with a plan to convert.Own Puzzle's presence and activation strategy at key accounting conferencesPlan and execute premium experiences across both segments: executive dinners, founder roundtables, VC-hosted events, accounting firm peer gatherings, and accelerator community meetupsBuild repeatable, scalable playbooks for dinners, webinars, roundtables, and field programs that Sales can activate across marketsOwn the full event lifecycle: concept, sourcing, logistics, vendor management, budget, and post-event Sales handoffEvery event must be targeted, brand-elevating, and tied to meetings booked and pipeline created — not just attendanceCommunity BuildingLaunch and scale structured community programs for both accounting leaders and startup operatorsBuild engagement loops that go beyond one-time events: recurring dinners, peer networks, office hours, and champion programsIdentify, nurture, and activate customer advocates who amplify Puzzle organically across their networksRepresent Puzzle in rooms where accounting leaders and founders are making decisions about their toolsSocial Media, Podcast & Brand AmplificationYou will build and run Puzzle's organic presence end to end.Own and grow Puzzle's social presence across LinkedIn and X, speaking credibly to both the accounting firm world and the founder/VC audienceOwn the marketing and distribution of media— develop the content rhythm, grow the audience, and turn it into a demand channelBuild a consistent content rhythm: customer stories, event moments, partner milestones, ecosystem conversations, and product highlightsTurn every event and community activation into real-time social proof — amplifying in the moment, not just recapping afterEnsure tone reflects a premium, modern brand that resonates with sophisticated operators and accounting professionals alikeEcosystem RelationshipsBuild and grow Puzzle's presence across the founder and accounting ecosystems: venture capital firms, startup accelerators (YC, a16z, Techstars, On Deck, etc.), fintech platforms, accounting networks, and CAS communitiesCollaborate with native integration partners — Ramp, Mercury, Gusto, Stripe and others — on shared field initiatives for both firms and foundersBuild structured, co-branded event programs with clear pipeline attributionRepresent Puzzle externally with credibility across both communitiesRevenue & ROI — Non-NegotiableDefine and own success metrics across every program: meetings booked, pipeline sourced and influenced, event ROI, community engagementBuild clear Sales handoff processes post-event and post-activation — warm introductions, not cold leads dropped in a spreadsheetReport performance to GTM leadership with honest, data-driven analysisContinuously optimize the mix — more of what drives pipeline, less of what doesn'tWho You Are5–8+ years in field marketing, community, or ecosystem marketing in B2B SaaSYou have existing relationships in the SF and/or NYC founder and VC ecosystem — you know the partners at the accelerators, the operators in the communities, the people who host the dinnersYou may already have relationships within accounting networks and CAS communities — if not, you're someone who builds credibility fast and is genuinely excited to own that worldProven track record producing high-quality, executive-level events with measurable revenue outcomesExperience owning ecosystem or partner event programs — not just attending partner calls, but driving the relationship and the resultsComfortable owning both strategy and execution — you can concept a dinner series and manage the venue vendor in the same weekStrong project management, budget ownership, and vendor coordination skillsSocial-savvy: you understand how accounting professionals and founders consume content and can write and publish compellingly for bothBased in San Francisco or Bay Area and willing to travel regularly for events and industry engagementsNice to HaveExperience at a fintech, vertical SaaS, AI, or back-office tools companyBackground working directly with accelerators, VC firms, or founder communities in a marketing or partnerships capacityExisting relationships in the accounting firm or CAS community is a strong plusWhat’s in it for you?Join Puzzle Financial at a pivotal growth stage where you'll help redefine and reimagine how companies handle their financials while building your career in a flexible, remote-first environment. You'll have the opportunity to make a significant impact, work with innovative founders, and develop valuable expertise at the intersection of modern accounting and fintech.Here is a preview of some of the amazing benefits here at Puzzle:Competitive compensation100% paid employee health, dental, and vision plans10 observed holidays and a flexible PTO policy so you can recharge$1000 home office budget to get you set up for success$2400 co-working budget for face time with your colleagues$600 learning and development budget401K so you can save for your futureAnd much more *Visa Sponsorship Notice: Puzzle does not provide visa sponsorship for new hires at this time. We can only consider candidates who are legally authorized to work in the U.S. or Canada without requiring new visa sponsorship or transfer of an existing visa. Candidates should be currently residing in the U.S. or Canada to be eligible for this position. If hired, you will be required to present proof of work authorization. This employer is a participant of the E-Verify program. Puzzle is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law