Experiential Marketing Specialist

Job Posting: Since 1953, Ferguson has been a source of quality supplies for a variety of industries. Together We Build Better infrastructure, better homes and better businesses. We exist to make our customers’ complex projects simple, successful, and sustainable. We proactively solve problems, adapt and grow to continuously serve our customers, communities and each other. Ferguson, a Fortune 500 company, is proud to provide best-in-class products, service and capabilities across the following industries: Commercial/Mechanical, Facilities Supply, Fire and Fabrication, HVAC, Industrial, Residential Trade, Residential Building and Remodel, Waterworks and Residential Digital Commerce. Ferguson has approximately 36,000 associates across 1,700 locations. Ferguson is a community of proud associates who operate with the shared purpose of building something meaningful. You will build a career that you are proud of, at a company you can believe in.Position Overview:This role will support Experiential Marketing programs spanning Ferguson’s multiple residential and non-residential customer groups.Ferguson is searching for an experienced marketing strategist to support experiential programming aimed to attract, retain and grow the specialized trade professional. This position is cross-functional and works closely with internal and external partners to produce best-in-class customer experiences.The Experiential Marketing Specialist will support a wide range of marketing tactics related to event programming including in-store events, roadshow tours, customer summits, industry-based engagement trips and incentive trips.Location:This role is approved to be either Remote within the United States or Hybrid for associates in Newport News, VA, in accordance with company policy.Responsibilities:Develop an understanding of Ferguson’s experiential programs in order to effectively support program needsCollaborate with internal teams, including Marketing Strategy, Brand Creative, Category Management and the Customer Groups to ensure proper alignment of event strategy with business objectives, messaging priorities and brand positioningDraft creative briefs for support deliverables including print materials, promotional items, banners and signage, email assets, digital content and sales enablementDevelop relationships with external vendors ensuring high-quality delivery of required servicesMaintain event calendars, project plans, run-of-show documents, and kick-off meeting materials keeping stakeholders aligned and informedCreate Cvent event websites to support registration requirements while ensuring consistent, on-brand presentation of eventsManage vendor sponsor engagement for assigned programs ensuring comprehensive, detailed communications to maximize sponsorship offerings for mutual benefitCoordinate travel and accommodation needs for programs in partnership with our Corporate Travel, Meetings & Events department approved third-party support partners as neededManage event logistics for execution according to established run-of-show ensuring on-time and on-budget executionPartner with field hosts and Regional Marketing Business Partners to activate programming in local marketsProvide on-site event management support as needed including set-up and tear-down coordination, registration, catering, audio-visual coordination, and session check-inAssist in the creation of surveys and results tracking to measure participant sentimentMeasure, review and report outcome of initiatives using appropriate metricsCreate and maintain relevant intranet pages for comprehensive internal communications (Pipeline/SharePoint)Assist in management of program budgets by tracking expenses, requesting POs, submitting invoices and ensuring adherence to strict program budgetsPromote and maintain corporate identity, brand and design standards, and the enterprise value proposition expanding brand recognition and awareness of Ferguson and value-add capabilities and servicesRepresent the company in a professional manner at all times ensuring best-in-class customer experienceAbide by all policies, rules, and regulations of the company including all applicable safety rules, regulations and proceduresResponsibilities:Bachelor’s degree in Marketing, Communications or business-related field preferred3+ years of relevant marketing experience highly preferred; or equivalent work experience consideredDemonstrated understanding of Ferguson’s trade industries served and customer types preferredStrong oral and written communication skills and the ability to work both independently and within a cross-functional team environmentHighly organized with excellent attention to detailCapable of working on multiple events simultaneously without compromising on quality and on-time deliveryExperience managing program deliverables to budgetProficiency in MS Office a must; Outlook, Excel, PowerPoint, Word, SharePoint, Teams, PowerBI etc.Familiarity with, or excitement to learn and work in platforms such as Cvent, Airtable, and CanvaAt Ferguson, we care for each other. We value our well-being just as much as our hard work. We are committed to a holistic approach towards benefits plans and programs that support the mental, physical and financial well-being of our associates. Our competitive offering not only includes benefits like health, dental, vision, paid time off, life insurance and a 401(k) with a company match, but our associates also enjoy additional meaningful and inclusive enhancements that are adaptable to their diverse situations and needs, including mental health coverage, gender affirming and family building benefits, paid parental leave, associate discounts, community involvement opportunities and more!-Pay Range:-Actual pay rate may vary depending upon location. The estimated pay range for this position is below. The specific rate will depend on a candidate’s qualifications and prior experience.-$3,600.00 - $6,783.70-Estimated Ranges displayed are Monthly for Salaried roles OR Hourly for all other roles.-This role is Bonus or Incentive Plan eligible.-Ferguson complies with all wage regulations. The starting wage may be higher in certain locations based on local or state wage requirements.-The Company is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a), which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A), which prohibits discrimination against qualified individuals on the basis of disability.Ferguson Enterprises, LLC. is an equal employment employer F/M/Disability/Vet/Sexual Orientation/Gender Identity.Equal Employment Opportunity and Reasonable Accommodation Information