Experiential Marketing Coordinator

About the roleWorkweek is seeking an Experiential Marketing Coordinator to help us bring innovative B2B experiences to life. We host a wide variety of events—from monthly virtual events across all of our B2B brands, to retreats at a mountain ranch in Bozeman, Montana, executive dinners at Nobu Malibu, happy hours alongside tradeshows in Vegas, community meet-ups in Austin, and more—because we believe in the power of in-person connection.The Experiential Marketing Coordinator will own the end-to-end marketing of our virtual events and assist with our custom live experiences (like executive dinners, industry happy hours, and more). Reporting to the Director of Experiential Marketing, you'll be responsible for driving registration, ensuring seamless event experiences, and creating compelling marketing campaigns that fill rooms with the right audience. This role is perfect for someone who loves the tactical side of event marketing – from crafting the perfect invitation email to hosting tech checks to analyzing what's working. You'll work cross-functionally with sales, production, and content teams to ensure every event delivers for both attendees and sponsors.Note: All Workweek employees may work remotely, all work must be done in English, and availability to meet during the Central Time Zone workday is required.What you'll doVirtual Event Marketing & DeliveryOwn the full marketing lifecycle for virtual events from promotion through post-event follow-upManage event registration tracking, monitor pacing, and proactively escalate issues to key stakeholdersHost and coordinate tech checks and dry runs with speakers and hostsServe as the behind-the-scenes host for virtual events on Zoom, ensuring smooth execution and strong attendee experienceDevelop and execute multi-channel promotional campaigns (email, social, newsletter placements) to drive registrationsCreate post-event communications and engagement strategies to maximize value from virtual programmingCustom Live Event MarketingConduct audience research to assess the marketing feasibility of sponsor ICP (Ideal Customer Profile) goalsDevelop targeted marketing strategies and assets (invitation copy, social content, email sequences) to drive registration and attendance for sponsored experiencesBuild and manage custom attendee lists that align with both sponsor objectives and optimal event experienceCreate marketing materials that support sponsor engagement before, during, and after eventsTrack performance metrics and optimize campaigns based on registration and attendance dataCross-Functional Collaboration & SupportSupport additional experiential marketing projects and initiatives as the events business scalesContribute ideas for improving processes, increasing efficiency, and enhancing attendee experienceMaintain organized systems for tracking event performance, attendee data, and campaign resultsQualifications1-3 years of event marketing experience, B2B-specific experience a plusExperience with both in-person and virtual eventsStrong writing skillsDeep understanding of event positioningExtremely detail-oriented and able to balance multiple projects simultaneouslyPassionate about creating remarkable attendee experiencesA team player: Willing to get your hands dirty and wear multiple hats to help build out a rapidly growing organizationBenefitsCompetitive pay (we don't pay based on location, we assign value to the role)Equity in WorkweekRemote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)Unlimited PTO with a minimum of 3 days/quarter used100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days)401(k) plan with 3.5% company match$500 one-time stipend for any home office needs used after the first 90 days5-week sabbatical after 4 years on staff2 volunteering days per year1x/year in-person team retreat$100/month book stipendNote: At Workweek, we’re passionate about building a diverse team. We care deeply about diversity, equality, and inclusion and strive to build a culture where everyone, from any background, feels included, supported, and free to be themselves.If your experience is this close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply