Executive Director, Growth Marketing (Remote)

Instructional Empowerment is the leader in research-validated school improvement products and services, partnering with K-12 districts and schools nationwide to drive measurable gains in instructional rigor, leadership effectiveness and student outcomes. Our tools and services, including rigor walks, needs assessments, teacher evaluation and compliance solutions, and school turnaround frameworks, are trusted by superintendents, chiefs of schools, and principals across the country.We are seeking an Executive Director to lead the strategy, execution, and continuous improvement of our product marketing, digital marketing, and demand generation efforts, while ensuring our sales team has the tools, assets, and support needed to succeed. This is a remote leadership role, primarily a growth and product/digital marketing function, with meaningful crossover into sales enablement and initially some corporate marketing responsibility.This is a senior level leadership role, ideal for someone who leads with a clear strategic vision and builds strong, capable teams, while staying genuinely close to the work and is willing and able to dig in personally to clear roadblocks or add capacity when the team needs it.What You'll OwnProduct & Digital Marketing StrategyOwn the strategy, roadmap, and execution for product marketing across our  product and service linesDevelop positioning and messaging that resonates with core K-12 buyer personas which include superintendents, chiefs of administration, chiefs of schools, and principals and teachers.Lead digital marketing strategy, including social media, web, content, email, paid, and marketing automation programs that build quality pipeline that drives new sales.Own our SEO, AEO (answer engine optimization), and GEO (generative engine optimization) strategy, ensuring our content and digital presence perform across traditional search, AI-driven answer engines, and generative search platformsCampaign Development & Lead QualityDesign and oversee multi-channel campaign strategy from concept through execution that get to the right buyers and have measurable impact generating quality engagement that allows sales to engage and convert. Establish the Buyer Journey for each business unit, defining the entry points where buyers first engage with us and the clear next steps that move them forward once they are in the journey.Own and lead demand generation activities that build awareness with the right buyers, create interest in our products and services and fill the pipeline with quality leads for sales.Build, manage and improve current systems for tracking lead volume, lead quality, and conversion through the funnelPartner closely with sales to continuously improve the fit and readiness of leads passed to the sales team, using data to refine targeting and messagingSales Enablement & SupportPartner with the sales team ensuring they have the tools, content, and assets needed to succeed, and that they know how to leverage those resources effectively to drive sales outcomesFocus on equipping and supporting an experienced sales team through lead generation strategies and campaigns that compliment their organic sales "hunting" work Serve as a connective layer between marketing output and sales execution, ensuring alignment on lead handoff, follow-up cadence, and feedback loopsCross-Functional Product PartnershipWork closely with the Product organization as they develop and grow their own team and roadmap, ensuring marketing and product strategy stay tightly aligned from early development through go-to-marketServe as a key marketing voice in product planning, bringing buyer and market insight into product decisionsTeam Leadership & DevelopmentLead, develop, and grow a team of marketing professionalsSet clear strategic direction while remaining hands-on and actively engaging in the details, solving problems alongside the team, and stepping in directly when neededBuild a culture of accountability, curiosity, and continuous improvementCorporate Marketing (Supporting Scope)Support broader corporate marketing/brand efforts as needed (company narrative, thought leadership, industry visibility)  What You Bring- Experience10+ years of experience in growth-oriented marketing, sales/sales support, product marketing, or demand generation roles, with progressive leadership responsibilityAt least 10 years of experience selling into and/or marketing to K-12 school districts, with direct experience engaging superintendents, chiefs of administration, chiefs of schools, principals, and other district-level decision-makersDeep familiarity with the K-12 school improvement and turnaround space, including concepts such as rigor walks, needs assessments, teacher evaluation, and compliance frameworksDemonstrated experience with SEO, AEO, and GEO strategy, with a strong understanding of how buyers discover and engage with content across search and AI-driven platformsDemonstrated success building messaging and positioning that resonates with education sector buyers leading to salesProven experience managing lead tracking, attribution, and quality measurement across marketing and sales systemsProven experience building Buyer Journeys across multiple business units or product lines, including defining entry points and the next steps that guide buyers toward a saleProven experience planning and running demand generation programs that build quality pipeline and lead to new salesPeople leadership experience, with a track record of developing high-performing teamsSkills & AttributesStrategic thinker who is equally comfortable setting direction and executing hands-on with the teamA strong data orientation that is comfortable owning funnel metrics and using them to drive decisionsExcellent written and verbal communicator, able to translate educational products and concepts into buyer-relevant messagingCollaborative operator who can work cross-functionally with sales, product, and executive leadershipReporting & LocationThis role reports to the Chief Operating Officer.  Instructional Empowerment has offices in Blairsville, PA and West Palm Beach, FL.  Remote is acceptable within the Eastern and Central time zone areas.  Periodic travel  (25%) to either the PA or FL offices and other customer or company travel will be required.    Compensation & Benefits Instructional Empowerment offers a competitive executive compensation package including: Competitive base salaryPerformance-based incentive opportunityComprehensive health benefitsPaid time offRetirement benefitsProfessional DevelopmentThe Opportunity to help shape the future of a nationally recognized education company.