EverPro - Lifecycle Marketing Manager - Invoicing Solutions (Remote, US)

At EverCommerce [Nasdaq: EVCM], we are on a mission to digitally transform the service economy with tailored, end-to-end SaaS solutions that simplify and empower the lives of our 725,000+ customers.  As a leading service commerce platform, our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals in the areas of Home & Field Services, Health Services, and Wellness industries.We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://careers.evercommerce.com/us/enThe EverPro business within EverCommerce offers business management solutions that help home and field service small businesses work more efficiently and improve every touchpoint with their customers.  Software solutions customized for field services, landscaping, pest and lawn, remodeling and roofing help these businesses with everything from scheduling and tracking jobs, to quoting, invoicing and payments processing, to customer relationship, review and reputation management. We’re looking for a Marketing Manager, Lifecycle & Growth to join the EverPro Marketing team, supporting Joist.In this role, you’ll be responsible for driving lifecycle-led business impact by designing, executing, and optimizing customer engagement initiatives that support activation, retention, feature adoption, and revenue growth. You’ll operate at the intersection of Lifecycle Marketing, Product, Product Marketing, Growth, and Data—translating business priorities and customer insights into experiences that meaningfully influence customer behavior.This role is ideal for a marketer who thinks in customer journeys, applies data to decision-making, and wants ownership over initiatives that directly impact business outcomes in a Product-Led Growth (PLG) environment.ResponsibilitiesCustomer Lifecycle Strategy & Experience DirectionOwn lifecycle experience direction for assigned journeys, segments, or initiativesDefine which customers experiences are for, what customer need or opportunity they address, and what behavior or outcome they are intended to influenceDesign end-to-end lifecycle experiences across email, push notifications, and in-app messagingEnsure lifecycle touchpoints work in concert with product experiences to support customer success and growthBusiness Impact & Growth ContributionTranslate business priorities into lifecycle initiatives that drive activation, retention, adoption, and monetizationDevelop clear hypotheses for how lifecycle initiatives will contribute to business goalsSize expected impact directionally using assumptions, ranges, and customer economicsPrioritize initiatives based on potential impact, customer value, and feasibilityCross-Functional CollaborationPartner closely with Product, Product Marketing, Growth, Payments, and Data teamsCollaborate with Product Marketing Managers to ensure lifecycle messaging reflects approved positioning and customer readinessUse customer insights and performance data to influence decisions and align stakeholdersEscalate tradeoffs or conflicts when lifecycle initiatives have broader portfolio impactInitiative Management & ExecutionOwn execution of complex lifecycle and growth-related initiatives within assigned scopeCoordinate timelines, dependencies, and handoffs across Marketing and partner teamsBalance multiple initiatives while adapting to shifting business prioritiesPartner with marketing automation, creative, and analytics teams to bring experiences to lifePerformance Analysis, Experimentation & OptimizationMonitor lifecycle performance using shared measurement frameworksDesign and run experiments to test new approaches and optimize outcomesAnalyze results to identify drivers of success or underperformanceTranslate learnings into clear recommendations for iteration and scaleCollaboration & Thought LeadershipAct as an informal advisor to peers on lifecycle best practices and customer engagementShare insights and learnings that improve cross-team effectivenessContribute to continuous improvement of lifecycle and growth practices across MarketingSkills and Experience needed for success in this role:Required QualificationsBachelor’s degree in Marketing, Business, or a related field5–7+ years of experience in lifecycle marketing, growth marketing, or customer marketing rolesExperience owning customer journeys tied to business outcomes, not just channel executionStrong analytical and quantitative skills, with experience using data to inform decisionsProven ability to collaborate cross-functionally and influence without direct authorityExperience working in B2B SaaS or Product-Led Growth (PLG) environmentsNice to Have / Bonus ExperienceExperience working with marketing automation platforms such as Braze, Iterable, HubSpot, or similarExposure to feature adoption, monetization, or payments-related initiativesExperience partnering closely with Product and Product Marketing teamsComfort with directional impact modeling or customer economicsWhere: Remote, US The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.Benefits and PerksFlexibility to work where/how you want within your country of employment – in-office, remote, or hybridContinued investment in your professional developmentDay 1 robust health and wellness benefits, including an annual wellness stipend401k with up to a 4% matchFlexible and generous (FTO) time-offEmployee Stock Purchase ProgramCompensationThe target compensation range for this position is $65,000 – $80,000 USD in most U.S. locations. Final offer amounts are determined by multiple factors, including location, local market variance, and candidate experience and expertise.EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!