Enterprise Director of Digital Marketing

About UsHEI manages an unparalleled portfolio of leading full-service branded hotels and luxury and lifestyle independent hotels across the U.S. We are the acknowledged experts on upper-upscale, luxury, and premium select-serve hotels in urban, super-suburban, and destination locations. At HEI, we recognize that our enormous success is solely the result of our greatest asset: Our People. Where people work is a choice. Against that choice, our greatest obligation is to ensure day in and day out that our associates have the compensation and benefits they deserve and industry leading tools, training and support that they need to excel. At HEI, simply said, we honor the privilege of our associates choosing us by investing in and making them more valuable.Don't meet every single requirement of this job? At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization!We value U.S. military experience and invite all qualified military candidates to apply.CompensationSalary Range: $100,000.00 - $115,000.00 AnnuallyTipped/Service Charge Eligible? NoDiscretionary Performance Bonus Eligible? YesOverviewThe Enterprise Director of Marketing is responsible for managing all areas of public relations, all PR and Marketing information on websites, digital marketing and programming and brand/collateral identity. This position will be based remotely supporting 3-4 hotels at a time.Job Responsibilities:Public RelationsBuild strategic partnerships (link building campaign)Coordinate with operations & reservations teams to build packages and source add-onsCoordinate Press Release approval and distributionField media inquiries and conduct on-site media toursCreate press kits for visiting media and develop targeted media amenitiesCommunicate presence of in-house media to hotel teamsAttend and coordinate photographers for high-profile events on-site at supported hotelsSupervise on-site video/photo shootsParticipate in weekly PR calls/meetingsSave all incoming clips and maintain clip booksMonitor CVB PR leadsMaintain log of past high-profile guestsPrepare Image disksDigital MarketingDevelop and advertise promotions on each hotel's home pagesConduct SEO conference callsResponsible for ongoing maintenance and monitoring of hotel websites and third party websitesResponsible for managing hotel's Social Media pages Programming and AdvertisingCreate and manage annual programming calendarsDevelop, plan, and market monthly property activations Create and implement advertising calendarMaintain advertising insertion orders/P.O.sProvide art direction and responsible for all advertising and marketing campaignsCoordinate email blasts for each hotel to extend promotional reachAccommodate field advertising requestsCoordinate all outgoing ads (both web and print)Hotel ResponsibilitiesAttend weekly Sales meetings and staff meetingsCommunicate PR/marketing initiatives to key members of hotel staffProvide support to hotel team members as neededPerforms any other job related duties as assigned.Qualifications:Must have experience as a Director of Marketing or Marketing Manager at a hotel.3+ years of past public relations/marketing experience. Essential prior experience in the field of hospitality with specific experience in public relations.Ability to work varying schedules to reflect the business needs of the Hotel.Ability to multitask.Ability to leverage Brand and enterprise processes and systems to support compliance, identify trends and support execution of strategies.Excellent working knowledge of Microsoft office, Excel, PowerPoint, InDesign, Photoshop, Adobe Illustrator. Strong analytical skills, ability to identify relevant data and leverage to positively impact hotel revenues. Ability to effectively communicate and influence key leaders in the organization.BenefitsHEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you!For your physical and mental wellness we offer competitive Medical and Dental programs through Anthem Blue Cross Blue Shield as well as Vision insurance programs ​through EyeMed. ​Our Vacation, Sick and Holiday programs are available for you to rejuvenate with time off. HEI also provides pet insurance through the ASPCA. For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future. Specific details and eligibility of these programs vary by location and employment status. HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.