EMAIL MARKETING SPECIALIST

ABOUT THE ROLEByte&Kite is a digital marketing agency helping clients across a range of industries grow through effective digital marketing and customer engagement. As an Email Marketing Specialist, you will build and manage lifecycle email programmes across multiple client accounts, covering segmentation, automation, campaign planning, testing and deliverability. You will work closely with writers, designers and client teams to create email programmes that drive measurable engagement, conversions and revenue. WHAT YOU WILL DOBuild, manage and optimise automated email flows across multiple client accountsOwn segmentation strategy and maintain healthy, engaged subscriber listsDevelop campaign calendars aligned with client goals, customer journeys and key business prioritiesCreate and manage lifecycle programmes including onboarding, nurture, retention, re-engagement and other triggered communicationsDesign and run structured A/B tests across subject lines, content, offers, timing, segmentation and other variablesEvaluate test results using appropriate sample sizes and meaningful performance metricsMonitor deliverability, including sender reputation, authentication and engagement signals, and troubleshoot issues when they ariseWork with writers and designers to develop effective campaign assets and ensure they are aligned with the overall strategyTrack email performance and report on conversions and revenue attributed to email, not open rates aloneIdentify opportunities to improve engagement, conversion and customer retention through emailKeep client email programmes aligned with relevant privacy, consent and deliverability requirementsWHAT WE ARE LOOKING FOR3+ years of hands-on email marketing experienceExperience managing email programmes across multiple campaigns, audiences or client accountsHands-on experience with platforms such as Klaviyo, HubSpot, Braze or similar ESPsStrong experience building and optimising automated lifecycle journeys beyond basic drip sequencesPractical understanding of deliverability, including SPF, DKIM, DMARC, sender reputation and troubleshootingExperience developing segmentation strategies based on customer behaviour, lifecycle stage and engagementStrong analytical skills and experience evaluating email performance, conversions and revenueDisciplined approach to A/B testing and ability to interpret results accuratelyComfortable collaborating with writers, designers and other marketing specialistsAble to explain email performance clearly to clients and recommend actions based on dataNICE TO HAVEE-commerce lifecycle experience; SMS marketing; HTML and CSS for email; CDP experience; experience with customer data and analytics platforms; and familiarity with email deliverability monitoring tools. COMPENSATION AND BENEFITSCompetitive compensation based on experience and qualifications, with the full package discussed during the interview process. Professional development and training opportunities. Fully remote across US time zones, with additional company benefits discussed during the interview process. HIRING PROCESSApplication review - 30-minute conversation - paid practical exercise - discussion of your work with the team - offer. EQUAL OPPORTUNITYByte&Kite is an equal opportunity employer. We consider all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. If you need an accommodation at any stage of the process, contact our recruiting team and we will arrange it.Location: Remote