Email Marketing Manager

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. Independence Pet Group (IPG), a subsidiary of IPH, is one of North America’s largest pet insurance and services organizations. Our impressive family of brands (Figo, Felix, ASPCA Pet Health Insurance, Pets Plus Us, and AKC Pet Insurance) supports insurance for more than 1,000,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry.  Job Location: RemoteIPG is seeking a strategic and data-driven Email Marketing Manager to lead and optimize our lifecycle communication programs across Email and SMS channels. This role will be responsible for managing the end-to-end customer communication lifecycle—from acquisition and onboarding to engagement, retention, and renewal—leveraging data and insights to drive revenue and improve customer experience.As we expand into SMS marketing, this role will play a key part in developing and launching SMS programs that complement our email strategy and enhance customer engagement across channels.The ideal candidate combines strategic thinking, strong analytical skills, and operational excellence to deliver highly effective and personalized customer communications.Key Responsibilities:Lifecycle Marketing Strategy (Email & SMS)Own and manage the end-to-end lifecycle communication strategy across Email and SMS, including acquisition, onboarding, engagement, cross-sell, retention, and renewal.Identify key customer journey moments where SMS can complement email to improve engagement and response rates.Develop integrated communication strategies that ensure the right message is delivered through the right channel at the right time.Campaign & Journey ManagementPlan, build, and execute targeted email campaigns, automated lifecycle journeys, and SMS communications aligned with business goals.Manage campaign calendars and ensure coordinated messaging across channels.Work with marketing, product, and analytics teams to support integrated marketing initiatives.Data-Driven MarketingLeverage customer data, segmentation, and behavioral insights to deliver personalized and targeted messaging across email and SMS.Partner with analytics and data teams to ensure accurate audience segmentation and effective targeting.Identify opportunities to increase revenue and engagement through data-driven campaigns.Performance Analysis & ReportingTrack and analyze performance metrics including deliverability, engagement, conversions, and revenue contribution across email and SMS.Build regular reports and dashboards to communicate results, insights, and optimization opportunities to stakeholders.Translate data into actionable recommendations to improve campaign and lifecycle performance.Testing & OptimizationDevelop and manage a structured testing framework for email and SMS programs, including subject lines, messaging, timing, segmentation, and journey logic.Continuously optimize campaigns and automated journeys based on performance insights.Deliverability, Compliance & Best PracticesEnsure adherence to email and SMS compliance regulations, consent management, and messaging best practices.Monitor list health, opt-in/opt-out processes, and engagement levels across both channels.Maintain best practices for deliverability and customer communication preferences.Qualifications:4-5 years of experience in email marketing, lifecycle marketing, or CRM marketingExperience managing email campaigns and marketing automation platformsExperience with SMS marketing programs or mobile engagement channelsStrong analytical skills with experience using data to drive marketing performanceExperience with customer segmentation, personalization, and lifecycle journey designStrong reporting and insights generation skillsExcellent project management and cross-functional collaboration skillsPreferred Skills:Experience with lifecycle marketing strategies (Email, SMS, Push, etc.)Familiarity with marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, Braze, or similar toolsKnowledge of email deliverability and SMS compliance regulationsExperience building A/B testing frameworks and experimentation programsFamiliarity with project management platforms like Monday.com, Jira or similar toolsExperience: 5 years’ email/CRM marketing, or relevant experienceEducation: Bachelor’s Degree or equivalent work experience (One-year relevant experience is equivalent to one-year college)Level Specific Responsibilities:Reviews and approves strategies, data gathering, brief preparation aligned to overall marketing campaign objectivesOversees external vendorsAccountability/Complexity:May manage projects requiring the responsibility of delegating work and reviewing resulting work productMay be responsible for providing guidance, coaching, and training to other employees within job areaMay function as a team lead and assistant to the supervisor/manager#ipg#liAll of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:Comprehensive full medical, dental and vision InsuranceBasic Life Insurance at no cost to the employeeCompany paid short-term and long-term disability12 weeks of 100% paid Parental LeaveHealth Savings Account (HSA)Flexible Spending Accounts (FSA)Retirement savings planPersonal Paid Time OffPaid holidays and company-wide Wellness Day offPaid time off to volunteer at nonprofit organizationsPet friendly office environmentCommuter BenefitsGroup Pet InsuranceOn the job training and skills developmentEmployee Assistance Program (EAP)