Email Marketing Consultant

About the Role Epic is the leading digital reading platform for kids, used by millions of children, families, and educators around the world. With a vast library of high-quality books and learning resources, we empower students to explore their interests, build literacy skills, and develop a lifelong love of reading. As we look to the future, Epic is reimagining what reading can be—more personalized, more interactive, and more accessible than ever before. We’re combining technology, storytelling, and education to shape the next generation of readers. This role is ideal for an experienced email marketing professional who enjoys operating as a strategic advisor while remaining closely connected to program optimization. You’ll partner with key stakeholders to provide expert guidance on lifecycle and CRM initiatives, helping shape and strengthen Epic’s email marketing strategy as the platform continues to evolve. This is a contract position requiring approximately 3–4 hours per week. Responsibilities 1. Email Marketing StrategyProvide strategic and tactical guidance on Epic’s email marketing programs. 2. Email Journeys & AutomationReview and optimize email journeys and automation to improve effectiveness and efficiency. 3. Segmentation & TargetingReview and optimize segmentation and targeting strategies to ensure relevant and timely messaging. 4. Testing, Deliverability & EngagementReview and optimize A/B testing strategy, deliverability, and engagement best practices. 5. Campaign Planning & Advisory SupportServe as a strategic sounding board for campaign planning, optimization, and problem-solving. Qualifications Hands-on experience with Iterable Strong background in lifecycle, CRM, and email marketing Proven ability to provide strategic guidance rather than execution-heavy support Comfortable operating in a consulting or advisory role with senior stakeholders Strong analytical and problem-solving skills, with the ability to translate insights into clear recommendations Excellent communication skills and the ability to explain complex concepts clearly