DTC Email & SMS Marketing Manager (Shopify + Klaviyo)

 DTC Email & SMS Marketing Manager (Shopify + Klaviyo) Remote (Full - time) About the RoleWe're looking for an experienced DTC Email & SMS Marketing Manager to own our entire retention marketing program from strategy through execution.This isn't a simple newsletter role. You'll be responsible for building and optimizing every part of our email and SMS lifecycle marketing—from customer acquisition to retention, winback, and long-term LTV growth.You'll work closely with our creative, growth, and ecommerce teams to develop high-converting campaigns, automated flows, and SMS strategies that drive revenue every day.If you know Shopify, Klaviyo, and what it takes to scale a high-volume ecommerce brand, we'd love to talk. Responsibilities• Own the entire email and SMS marketing channels• Build, launch, and optimize Klaviyo email and SMS flows from scratch• Create and manage daily/weekly promotional email and SMS campaigns• Develop lifecycle marketing strategies for customer acquisition and retention• Build and optimize:Welcome SeriesBrowse AbandonmentCart AbandonmentCheckout AbandonmentPost-PurchaseCross-Sell & UpsellReview RequestsWinbackSunset/Re-engagementVIP & Loyalty Flows• Create customer segmentation strategies• Improve deliverability, inbox placement, and SMS performance• Perform ongoing A/B testing across subject lines, offers, copy, design, timing, segmentation, and SMS messaging• Analyze campaign performance and continuously improve revenue, CTR, CVR, LTV, and subscriber engagement• Coordinate product launches, seasonal promotions, and major sales events• Work with designers and copywriters to produce high-converting email and SMS creatives• Manage the email and SMS marketing calendars• Own email and SMS revenue and lifecycle marketing KPIs Requirements3+ years of experience managing email and SMS marketing for DTC ecommerce brandsExpert knowledge of KlaviyoStrong experience with ShopifyProven track record growing email and SMS revenueDeep understanding of customer lifecycle marketingExperience building advanced email and SMS automationsStrong analytical skills with the ability to make data-driven decisionsExperience with segmentation and personalizationExcellent copywriting instincts for conversion-focused marketingComfortable working in a fast-paced, performance-driven environment Nice to HaveExperience with subscription businessesFamiliarity with CRO and ecommerce analyticsExperience using Northbeam, GA4, or similar attribution platformsKnowledge of HTML/CSS for emailExperience with AI tools to improve workflow and productivity Success MetricsEmail & SMS attributed revenueFlow conversion ratesCampaign revenueClick-through rate (CTR)Conversion rate (CVR)DeliverabilityList growthCustomer Lifetime Value (LTV)Repeat purchase rate What We're Looking ForWe're looking for someone who thinks like a growth marketer—not just an email sender.You should be obsessed with testing, optimizing, and finding new ways to increase revenue through email and SMS. You understand that lifecycle marketing is one of the highest ROI growth channels in ecommerce.If you're excited about owning an entire email and SMS program and making a measurable impact on growth, we'd love to hear from you. How to ApplyPlease send one email to leslie@zulay.net with the following:Your resumeYour WhatsApp numberRead our Zulay Kitchen Culture document and complete the instructions at the end. ImportantApplications that do not include all three items will not be considered.Once we've reviewed your application, qualified candidates will be contacted to schedule an interview.We can't wait to see your attention to detail, creativity, and passion for great marketing. Good luck—we look forward to meeting you!