Director / Vice President of Marketing

The RoleStayntouch is seeking a strategic, hands-on Director / VP of Marketing to lead and scale our global marketing function. This is a high-impact leadership role for a builder who can set the vision, drive strategy, and personally execute across the full marketing lifecycle, from brand positioning and demand generation to events, partnerships, customer engagement, and marketing operations.This role requires a modern marketing leader who thrives in a fast-paced, resourceful environment and can balance big-picture strategy with day-to-day execution. You’ll own the marketing engine, strengthen Stayntouch’s market position, accelerate pipeline growth, and help hoteliers understand and adopt our solutions.Key ResponsibilitiesMarketing Strategy & LeadershipDevelop and execute a comprehensive global marketing strategy aligned with company growth goalsOwn brand awareness, demand generation, customer engagement, and pipeline accelerationBuild, mentor, and lead a high-performing marketing team while managing external agencies, freelancers, and vendorsPartner closely with Sales, Product, Customer Success, and executive leadership to align marketing with revenue and retention goalsManage marketing budgets, KPIs, performance metrics, and ROI optimizationDemand Generation & GrowthBuild and scale a multi-channel demand generation engine across digital, email, paid/organic, ABM, content, partner, and field channelsOwn pipeline creation, lead generation, conversion metrics, and marketing-sourced revenue contributionBuild and manage a revised MQL to SQL strategy and processOptimize website growth strategy, SEO, conversion paths, and digital presenceOversee marketing automation and campaign execution through HubSpot, Salesforce, and AI-powered toolsEvents, Field Marketing & PartnershipsLead strategy and execution for trade shows, conferences, customer events, sponsorships, hosted experiences, podcasts, and partner campaignsManage all operational logistics including vendors, timelines, budgets, swag, booth planning, and ROI analysisLeverage events and partnerships as core drivers of pipeline growth, customer engagement, and market expansionBrand, Content & CommunicationsShape and strengthen Stayntouch’s brand positioning, messaging, and market presenceLead content strategy across website, PR, social media, sales enablement, customer stories, and thought leadershipManage PR agency relationships and corporate communications initiativesEnsure consistent messaging across all channels and customer touchpointsMarketing Technology & OperationsBuild and optimize a modern marketing technology stack including CRM, automation, analytics, and reporting systemsPartner with RevOps to ensure strong system alignment, scalability, and data integrityUse data-driven insights to improve campaign effectiveness and operational efficiencyAI & InnovationLeverage AI platforms to improve content creation, campaign performance, personalization, and operational workflowsContinuously evaluate and implement emerging technologies to keep Stayntouch at the forefront of marketing innovationQualifications8–10+ years of progressive B2B marketing experience, including senior leadership rolesProven success building and scaling marketing strategy and hands-on execution in SaaS, hospitality technology, or high-growth technology environmentsStrong experience marketing to hoteliers, hotel operators, ownership groups, or hospitality organizationsDemonstrated track record of driving measurable pipeline growth and revenue accelerationExpertise in:HubSpotSalesforceMarketing automation platformsAI marketing toolsSEO and website growthABM and lead generationEvent management and logisticsPR and communicationsBrand strategyStrong budgeting, KPI development, analytics, and ROI management experienceExceptional communication, leadership, and project management skillsHighly organized, collaborative, and comfortable operating strategically and tactically in a lean, fast-moving environmentWhat Success Looks LikeIncreased marketing contribution to pipeline and revenueStronger brand awareness and positioning in the hospitality technology marketEfficient, measurable campaign and channel performanceBest-in-class event execution with clear ROIScalable systems, processes, and team performanceMarketing that actively helps drive company growthWhy Join Stayntouch?Help shape the future of a category-leading hospitality technology companyWork with innovative hotel brands and management groups around the worldOwn and scale the full marketing engine with executive visibility and impactJoin a collaborative, high-growth environment where your work directly influences business outcomesCompetitive compensation, benefits, and flexible work environment