Director: US Retail Portfolio, New Brand Readiness & Enablement Marketing Lead

ROLE SUMMARYAt Pfizer, we have a leading portfolio of products and medicines that support wellness and prevention, as well as treatment and cures for diseases across a broad range of therapeutic areas, and an industry-leading pipeline for promising new products that have the potential to challenge some of the most feared diseases of our time. We are seeking talented individuals to join us and work together for a healthier world.As the Director: US Retail Portfolio, New Brand Readiness & Enablement Marketing Lead, you will have an opportunity to develop retail-specific, customer-centered strategies and resources to support the growth of Pfizer’s Primary Care Portfolio, including vaccines and new brand readiness. The individual in this role should possess a breadth of marketing experience across several areas including pharmacists/HCPs, consumers, and B2B, as well as operational experience in the development and deployment of resources for use by Retail account teams.Reporting to the Sr. Director, Retail Marketing Team Lead, this role will focus on identifying unmet needs and developing educational resources for Portfolio & New Brand Readiness use within the Retail Channel, to help improve patient outcomes. Given the criticality of the Retail Channel and Primary Care business, this role is responsible for leading the pull-through of innovative marketing strategy across our vaccine brands. This role is responsible for strategic planning, providing marketing insights, and deploying against key retail marketing strategies & tactics. It will require strong collaboration across US vaccine brand teams, pharmacy account teams, and retail customers, to ensure all educational initiatives, in-store programs and media are coordinated among the brand teams with a customer-centric view and are fully leveraged.This colleague will also work with new brands for readiness of multiple strategic initiatives and priority projects in collaboration with stakeholders across the vaccine business and external marketing vendors/agencies. This role will need to successfully work cross-functionally, diagonally/up, and manage a team of external resources supporting the marketing business. Given the dynamic marketplace, this colleague will need to stay agile based on business priorities, self-starter/proactive, possess executive presence, and translate complex concepts into streamlined insights.ROLE RESPONSIBILITIESLead the development and tactical execution of retail channel-specific portfolio resources and pull-through programs that align with cohesive brand strategy, supported by timely and robust metrics to optimize execution and achieve goalsCollaborate with cross-channel brand teams and Retail brand marketers to identify opportunities for synergies and ensure positioning, strategy, and messaging are consistent across the brand and channelProvide Marketing leadership and strong collaboration with the Retail CFCs to ensure strategic and tactical alignment, as well as incorporate Retail Pharmacy Team (RPT) insights into marketing programs and tacticsChampion the development and implementation of annual operating and tactical plans that drive the short- and long-term retail strategyWork with Retail Account Management and Trade Account Director Lead, as well as Retail Brand Marketers to prioritize strategy and activation plan for Retail CFC organizationsLead and manage critical projects to advance organizational effectiveness in a dynamic customer environment and across customers of US VaccinesTranslate behavioral insights into compelling retail strategies that strengthen Pharmacist conviction and consumer education around Brand disease focusIdentify and understand complex drivers of pharmacist and consumer behavior across multiple dimensions, including vaccine awareness, disease perception, and recommendation dynamicsInitiate the development of retail channel resources and pull-through programs aligned to a cohesive new brand strategyChampion pull-through of all major US Vaccines goals and culture initiativesContinue the innovative and agile spirit of the teamActively participate in fostering positive team culture and collaboration across the team.Participate in external customer meetingsMaintain a promotional calendar in partnership with brand leads across the Retail segmentHelp to develop summary briefs to initiate new projects via Workfront/GCMALead or support congress planning for retail and the execution booth and tacticsSupports Field Force engagement, resource deployment and POA efforts as neededCollaborate with cross-functional team members to optimize each programs’ messaging and drives cohesion across all brand tactics and touchpointsBASIC QUALIFICATIONS BA or BS required; MBA or advanced degree in a related field preferredMinimum 8 years’ commercial/marketing experience is required including US pharma experienceRecent Retail marketing experience or Retail field accounts management experience preferredExperience with vaccines or other buy/bill business models preferredStrong familiarity with US retail pharmacy market landscape with experience in identifying unmet needs for pharmacists as well as consumers/patients using pharmacy servicesGood understanding of retail pharmacy workflow, as well as pharmacist and pharmacy technician education/training-specific needs and processesExperience in developing initiatives to effectively engage and educate retail pharmacy patients/consumers in disease areas of focus that support activationDemonstrated innovation champion, seeks learnings from other brands and other industries to innovate and enhance launch plansDemonstrated matrix leadership and ability to foster a culture of collaboration and teamworkEstablished business acumen and pharma industry/vaccines business knowledgeCandidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impactNON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS Some domestic travel may be requiredWork Location Assignment: RemoteLAST DAY TO APPLY: 10/20/2025The annual base salary for this position ranges from $156,600.00 to $261,000.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations.  These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure.  Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act.  Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government.  If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.  Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.  Pfizer is an E-Verify employer.  This position requires permanent work authorization in the United States. Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.Marketing and Market Research