Director, Revenue Marketing

About Measured Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $35 billion in full-funnel media investments. Measured’s unique combination of automated experimentation, media mix modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency.The RoleAs Head of Revenue Marketing, responsible for Demand Generation & ABM, you’ll own the full funnel—from pipeline building to partner co-marketing to account-focused growth. You’ll lead tradeshow strategy, partner marketing, and ABM programs that fuel growth at scale. In this role your work will bridge across Sales, CS, and Marketing—building repeatable, data‑driven systems that accelerate both new logo acquisition and expansion in named accounts. Key Responsibilities Design, execute, and optimize demand-generation programs across channels (paid, digital, content, events) to drive pipeline growthLead account-based marketing (ABM) strategies for target accounts: segmentation, personalization, expansion motionsPartner with GTM Operations lead: data hygiene, attribution, campaign systems, lead scoring, SDR/Marketing handoffsCoordinate with Product Marketing and Content to create campaigns, offers, and messaging for high-potential segmentsMonitor, analyze, and report on campaign performance and ROI—translate insights into scalable repeatable tacticsManage budgets, vendors, and external agencies where needed Where This Role Shows UpYou’re constantly analyzing data and optimizing to find leverage points across funnel stagesYou proactively reach across the org—Sales, CS—to uncover needs and translate them into demand strategiesYou own the systems and processes—campaigns don’t “just happen”You’re scrappy: you try new tests, learn quickly, drop what doesn’t work, scale what doesYou lead from the front: even as the team grows, you remain hands-on in critical campaignsWhat Success Looks LikeMarketing-sourced pipeline and influenced pipeline grow quarter over quarterABM programs generate measurable pipeline and accelerate deals in target accountsTrade shows and partner programs deliver consistent ROI and new leadsMarketing operations are stable and scalable: low data leakage, clean attribution, clear handoffsIncreased win rate or deal velocity in target segmentsThe team becomes a dependable growth engine, scaling without breaking foundational systemsIdeal Experience12+ years in B2B software marketing, with increasing scope and responsibilityDemonstrated success owning demand gen and ABM programs—end-to-endStrong marketing operations background: CRM, MAP, attribution, lead scoringExperience with events motion; O&O, tradeshows, partner marketing, and agenciesLoves defining scalable repeatable processesAnalytical orientation: comfortable with data, experimenting, iteratingProven collaborator—thrives working cross-functionally in GTM orgsExcellent communicator with the ability to distill complexity into clarityBonus: experience in analytics, media, measurement, or a related space 100% Remote Competitive Total Rewards and flexible paid time off Opportunities to give back through Measured for Good Engaged, diverse, and curious culture Award-winning technology powered by an agile, collaborative team