Director, Retail Marketing

Welcome to the Traegerhood: Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we’ve been revolutionizing outdoor cooking ever since. We’re a team of disruptors, innovators, problem solvers, and food fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City and beyond, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you’re a team player who’s dedicated to delivering top-quality results every day, then we want you to come cook with us! What You'll Do: The ideal candidate brings deep retail experience, a track record of building and scaling retail partnerships and a passion for delivering omnichannel brand experiences across channels. Preferred location is Salt Lake City, remote candidates may be considered. How You'll Help Us Win: Retail Channel Strategy & Leadership · Develop & execute Traeger & Meater’s long range retail channel growth strategy across US and Canada. Oversee go-to-market planning and execution for new product launches and promotions. · Drive retail marketing initiatives that enhance brand awareness, product visibility and sell through across retail partners across in store and online assets. Build & maintain strong partnerships with key retailers including Amazon (a must), Hardware (Home Depot, Ace), Walmart and leading regional chains. · Lead, mentor & develop a team (5+ employees) of retail marketing managers across retail accounts and visual merchandising, fostering a culture of collaboration, innovation & accountability. · Partner cross functionally with sales, brand marketing & creative, operations, finance to ensure alignment on priorities, budget & launches. Omnichannel Leadership, Insights & Performance Management · Drive integration across retail media networks (RMNs), retailer online channel and in store merchandising to create seamless omnichannel shopping journeys. · Collaborate externally with retailer marketing and merchandising teams to secure co-marketing opportunities, drive category growth and brand presence. · Leverage shopper data, retail insights and analytics to drive strategy and improve retail effectiveness. · Develop quarterly & annual marketing plans tied to clear performance KPIs and ROI targets, optimizing investments based on performance and goals. Build out a scorecard & check in system to monitor & report on retail performance.   What You Need To Win: · 12+ years of experience in retail, channel marketing, CPG with 5+ years in a leadership role. · Strong background in driving success with existing partners, managing launches and optimizing investments for growth · Expertise in owning/managing a marketing budget, partner negotiations and optimizing spends for measurable impact, specifically retail media networks. · Experience leading fixture/display programs for retailers. · Demonstrated ability to lead and inspire teams, especially in retail leadership, with strong strategic thinking and analytical acumen. · Excellent relationship management, communication skills and building tools to support retail performance narratives. Why You Will Love Working Here: Be part of the most disruptive force in outdoor cooking Join a true team working towards a common goal Culture of risk-taking, innovation, & quality So. Much. Food. Full medical/dental/vision package to fit your needs 401k to help you plan for the future Tuition reimbursement Great discounts on all things Traeger