Director, Product Marketing - Industry Verticals

Company DescriptionQAD is building a world-class SaaS company, and we are growing. We are looking for talented individuals who want to join us on our mission to help solve relevant real-world problems in manufacturing and the supply chain.We are a virtual-first company and your primary work experience will be virtual / working from your home.  Occasional travel to a physical office may be required to enhance working relationships, collaboration, design, strategy, and alignment.   Job DescriptionReporting to Marketing leadership, this role serves as the critical “translation layer” between the product, the market, and the sales organization, with a specific and deep focus on key manufacturing verticals, including Automotive, Industrial, and CPG.The Director of Product Marketing for Industry Verticalization is responsible for driving the definition and execution of packaged solutions for these industries, which includes:Developing a compelling Value PropositionEstablishing clear Differentiation vs. competitorsDefining the target ICP + PersonasIdentifying specific Pain points by role (e.g., CFO, COO, CIO, Plant Manager)Mapping out high-impact Use cases by industryCreating a cohesive Messaging ArchitectureResponsibilities: 1. Positioning, Messaging & Category Authority (50% | Daily/Weekly/Monthly; Annual | Essential)Own the industry-specific narratives of why QAD wins.Create messaging architectures and frameworks focused on “Industry-Outcome Translation”—converting shop-floor reality to financial value and into executive value.Define value propositions and persona-based pain points for ERP buyers (e.g., CFO, COO, CIO, Plant Managers, VP Ops, etc.).2. Competitive Intelligence, Battlecards & Sales Enablement by Industry (25% | Daily | Essential)Own core talk tracks.Conduct competitor analysis and win/loss insights.Develop battlecards, differentiation strategy, and displacement messaging.Own why QAD wins against competitors in key industries of focus and define the critical differentiation points.Deliverables include, but are not limited to:Pitch decksDemo narrativesROI toolsUse case storiesObjection handling guidesIndustry talk tracks3. Product Launch & Ongoing Adoption of Industry-Based Solutions (10% | Weekly)Go-to-market strategy for new modules.Packaging & pricing input.Release messaging.Cross-sell positioning.Internal launch readiness.4. Drive Industry-Based Messaging Alignment (10% | Daily | Essential)Drive industry-based messaging alignment for campaign and revenue expansion.Partner with channel partners and key technology and services partners (e.g., AWS).Work closely with the Channel team (Partner Management and Channel Marketing).QualificationsEducation / CertificationsBachelor’s degree required; Master’s degree preferredCPIM certification preferredPragmatic Institute certifications preferredExperience7+ years of experience driving measurable revenue impact through marketing B2B Enterprise SoftwareDirect experience or deep knowledge of the Automotive, Industrial, and/or CPG manufacturing verticalsProven ability to develop and execute winning go-to-market strategiesExperience translating complex manufacturing software solutions (e.g., ERP) into compelling, industry-specific value propositions and outcome-focused messagingMarketing Technology ProficiencyHands-on experience with Marketing Automation platforms (Marketo a plus)Salesforce CRMSuccessful execution of Account-Based Marketing (ABM) tacticsDigital FluencyAdvanced knowledge of the digital marketing landscape, web strategy, and emerging technologies (especially social and mobile) as they apply to B2B demand generation in the manufacturing sectorLeadership & Core CompetenciesExcellent strategic thinking, leadership, and influencing skillsExtremely results-oriented, highly analytical, and data-driven self-starterSharp problem-solving skillsRobust written and verbal communication skillsCreativity and collaborative mindsetFlexibility to thrive in a rapidly growing and evolving technology companyAdditional InformationFunctional Group: MarketingRequired Travel: 10–15%No direct reports; may manage independent contractors or consultantsAbout QAD:QAD | Redzone is redefining manufacturing and supply chains through its intelligent, adaptive platform that connects people, processes, and data into a single System of Action. With three core pillars — Redzone (frontline empowerment), Adaptive Applications (the intelligent backbone), and Champion AI (Agentic AI for manufacturing) — QAD | Redzone helps manufacturers operate with Champion Pace, achieving measurable productivity, resilience, and growth in just 90 days. QAD is committed to ensuring that every employee feels they work in an environment that values their contributions, respects their unique perspectives and provides opportunities for growth regardless of background. QAD’s DEI program is driving higher levels of diversity, equity and inclusion so that employees can bring their whole self to work. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.  #LI-RemoteTime Type: Full TimeDepartment: MarketingLocation: United States of America - Virginia Compensation: USD 150000 - USD 180000 - yearly