Director, Product Marketing

Why join Safeguard Global?  We want to help you “Work in Any Way” - that means, making time for family, commitments, and life outside, so that you can have the best of both worlds. When you own what you do and are driven to deliver, you have the flexibility to decide where and how you work.  Our positions aren’t just remote and hybrid  first—they break free from the traditional ways of doing things, paving a way for A Job That Works for You. ✅We’re looking for an experienced Director of Product Marketing to lead the commercial success, market strategy, and growth of key products within our portfolio. One Director will oversee our EOR, Embedded & AI products, and the other will lead our Managed Services products. This role blends product leadership with strong commercial and marketing accountability - ensuring we build the right products and bring them successfully to market. You’ll set the strategic direction for where our products and platform need to evolve, while Product Managers translate that direction into the specific features and solutions delivered in their functional domains. You’ll directly manage Product Marketing Managers, guiding how we take products and new features to market and ensuring Sales, Marketing, Operations, and Customer Success are aligned and ready to deliver a standout experience. This is your opportunity to shape the direction of a category-defining organisation and help companies around the world hire, manage, and pay talent anywhere. What you will be responsible for: Own the commercial performance of your product suite, including revenue and profitability. Build a deep understanding of customer needs, market trends, and the competitive landscape. Identify and articulate meaningful customer problems/opportunities that guide product focus and investment. Evaluate product opportunities and develop the supporting business cases and expected commercial impact, to guide where we invest next and how we evolve the experience. Define pricing, packaging, positioning, and the market story that differentiates your products. Shape the target audience by defining buyer and user personas and understanding their journeys. Lead go-to-market planning for new products and features, ensuring clear objectives and strong execution. Collaborate with the VP of Product and Head of Design to maintain coherence across our product portfolio. Line manage a Product Marketing Manager, supporting their development and driving high-quality launch and enablement activities. What will give you an advantage: Proven experience in a senior/leadership product role with responsibility for commercial outcomes. Strong commercial judgement with the ability to model ROI, evaluate value creation, and make data-led decisions. Background in market analysis, customer insight, competitive research, and product positioning. Experience shaping pricing, packaging, and go-to-market strategies. Exceptional communication skills, with the ability to simplify complexity and influence at all levels. Knowledge of HR tech, payroll, EOR/global employment, managed services, workforce management, or AI-enabled products is valuable. A strong balance of strategic thinking and hands-on execution.​ Primary Performance Metrics Product Revenue: Achievement of assigned product line revenue targets. Product Profitability: Margin performance, cost efficiency, and overall profitability at the product level. ​Competencies Excellent written and verbal communication: Clearly articulate product strategy, positioning, and business cases, internally and externally. Influencing skills: Ability to align cross-functional stakeholders and drive consensus around product strategy and go-to-market plans. Stakeholder management: Skilled in navigating complex organizational structures and engaging stakeholders at all levels to achieve goals. Storytelling: Craft compelling product narratives that resonate with internal teams, customers, and external audiences. Analytical: Confident in modelling financial assumptions, assessing commercial potential, and quantifying product value and ROI Execution: Drives to value at pace, unblocking obstacles and challenges whilst maintaining relationships and using influence Who we are and what we do: Safeguard Global is….Global! With offices worldwide, we help 1500+ companies hire, manage, and pay employees in 170+ countries. It's all about people! Join us to meet diverse folks, explore new cultures, and connect with amazing folks from around the globe. Our Global Benefits ‍ Autonomy & Flexibility (Work in Any Way): Be supported with as much flexibility as possible.  ‍ Bonding Leave: Enjoy paid leave to bond with your new family member.   2 Charitable Days: Contribute to causes you believe in.   Reward & Recognition Program: Be rewarded for your success and championing our values.   Corporate bonus/SIP: All Guardians are eligible for our annual bonus scheme or sales incentive plan.  Coworking Space: Need to meet with a client, utilize admin services or just get out of the house? We’ve got you covered with flexible workspace options based on location.Why become a Guardian:  International Environment: Grow your network internationally and collaborate across the world. Interact, discover cultures, and tap into local expertise.  ⭐ Our Culture: We emphasize the people factor in everything we do. Our nurturing culture ensures your ideas reach our leaders and your contributions get the recognition they deserve. Learning: We support your continuous growth by providing access to 2 learning platforms, where you can learn at your own pace. Next Steps: To express your interest, please click on the following link. We wish you the best with your application. Our Guardian promise to you is to keep in touch to arrange the next stage should your application meet the position's requirements, and or a gentle update if you have been unsuccessful at this time. Welcome to the Future of Work! At Safeguard Global, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and Guardians.