Director, Product Marketing

Director, Product MarketingCareers at Grace HillDepartmentPeopleReports ToVP of PeopleLocationRemote (US-based)Employment TypeFull-TimeAbout The RoleGrace Hill is seeking a highly strategic, data-driven Director of Product Marketing to lead messaging, positioning, product narrative, and content strategy for our growing SaaS platform. This remote based role is ideal for a leader who can operate both at the strategic level and roll up their sleeves to execute in a fast-moving, resource-lean environment.The Director of Product Marketing will lead and manage a small team of Product Marketers that will work together to amplify demand and sales; working with, executives, customer success,sales leaders, product managers, and demand generation team members, you will play a creator-collaborator-facilitator-driver role in go-to-market planning and execution. You will help arm the Sales and Customer Success organizations with the knowledge and tools needed to accelerate pipeline conversion and close deals. Your overarching goal is to architect and manage a product portfolio strategy and product launch process that optimizes adoption and profitability, including new solutions, cross-sell, and up-sell products.Key ResponsibilitiesProduct Portfolio ManagementGrowth of sales, market share,  profitability and customer retention for our product portfolio by developing and implementing go-to-market (GTM) plans that effectively segment our market, target our customers, and position our products/solutions in the marketplaceMarket, Competitive and Whitespace analysis   Partner with Product Management to conductVOC and incorporate market insights into our product roadmaps and coordinate product launches in collaboration with Sales and Marketing teamsContent CreationDevelop content strategy across the portfolio and lead the team to executeDevelop industry thought leader content to drive product brand awareness and extend our positioning as a trusted advisor to our current and future customers, including messaging/positioning that aligns with target personas and their customer buying journeyDrive thought leader channels including webinars and our blog: research and develop topics, and slides, and have the authority to speak to our chosen topics with the aid of internal subject matter expertsConduct customer interviews and produce case studies, video scripts, or other types of content speaking to the target audienceDemand Generation & Sales EnablementCollaborate with the VP of Demand Gen to support the activation of campaigns aimed at achieving product revenue/business goals, including initiatives that drive product adoption, attach rate, and customer retentionMaintain competitive analysis for the sales teamSales and Customer Success Enablement: Develop internal competitive playbooks/battle cards and other assets to enable the sales team to be effective at positioning the portfolio and accelerating pipeline conversionsGather win/loss insights from prospects, customers, and sales to produce a quarterly win/loss reportLeadershipLead, mentor, and grow a team of product marketers.Be the voice of the customer across the organization—articulating needs and insights to influence strategyCollaborate closely with executives to shape long-term brand and product strategyQualifications8+ years of experience in B2B SaaS marketing, with significant experience in both product marketing and content marketing3+ years of leadership experience; successful track record of mentoring and developing Product & Content Marketing teams   Proven track record leading GTM launches and crafting compelling product narratives.Strong writing and storytelling skills, with the ability to translate complex concepts into crisp, customer-centric messagingDemonstrated ability to build a content strategy that drives measurable results.Exp partnering with product, sales, and customer success leadersBachelor's degree or equivalent exp requiredPropTech industry experience a plusProficiency in HubSpot, Salesforce, and marketing automation platformsKnowledge of Market, Competitive and Whitespace analysisCertification with the Product Marketing Alliance, Pragmatic Marketing, Sirius Decisions, or similar Product Management/Marketing organization preferredWhat We OfferCompetitive salary:  $150-165K + BonusComprehensive health, dental, and vision benefitsRemote work optionCollaborative, mission-driven cultureAbout Grace HillGrace Hill helps companies managing multifamily residential properties develop and retain top talent to reduce the operating risk and elevate property performance - with an integrated talent performance management platform encompassing policies, training, and assessment. Our advanced technology-enabled solutions are bolstered by years of multifamily experience, in-depth service level expertise, and outstanding customer support. Today, over 1,600 companies covering a workforce of over 500,000 people rely on talent performance solutions from Grace Hill. Grace Hill is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status